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		<title>Designing 2050: Imagining and Building a Global Sustainable Society</title>
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		<description><![CDATA[E S S A Y Peter Ellyard Preferred Futures Institute Australia .175 Designing 2050: Imagining and Building a Global Sustainable Society Journal of Futures Studies, March 2011, 15(3): 175 &#8211; 190 1. Contemplating a Global Sustainable Society This essay describes the already-in-progress transformation of 21st century society into a global sustainable society and a set [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=designing2050.wordpress.com&amp;blog=2943110&amp;post=67&amp;subd=designing2050&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>E S S A Y<br />
Peter Ellyard<br />
Preferred Futures Institute<br />
Australia<br />
.175<br />
Designing 2050: Imagining and Building a<br />
Global Sustainable Society<br />
Journal of Futures Studies, March 2011, 15(3): 175 &#8211; 190<br />
1. Contemplating a Global Sustainable Society<br />
This essay describes the already-in-progress transformation of 21st century society into a global<br />
sustainable society and a set of proposals to help consolidate this future. The essay is in three parts<br />
and ten sections. The first part is a discussion about a current thinking about sustainability, and summarizes<br />
current trends and probable futures. The second part describes a preferred future vision of a<br />
global sustainable society and outlines some of its key characteristics. The third part delineates<br />
some strategic actions which will be required to realize such a society by the year 2050.<br />
Global trends are already shaping the emergence of such society but this fact is not widely recognized.<br />
I believe that humanity will have developed the knowledge to achieve such a society by<br />
the year 2025 and this could be realised globally by the year 2050. The values shift to a new global<br />
paradigm under which such a society will operate is already emerging.<br />
To enhance the probability that this transformational journey is successfully completed, new<br />
mindsets and forms of global cooperation are needed, including changes to how these global transformations<br />
are financed. The design rules and the social and physical innovations needed to consolidate<br />
such a society can be broadly described even though the majority of them are yet to be invented.<br />
By introducing and describing these emerging rules and innovations this essay also seeks to<br />
demonstrate that it is possible to nominate many of the new goods and services which will enter<br />
global markets between today and the year 2050 and, thus, to describe much of the emerging 21st<br />
century global economy.<br />
2. Should We Be Optimistic Or Pessimistic about Our Common Future?<br />
There are some who think that humanity is already fatally endangered by global trends including<br />
through already out-of-control climate change, over consumption, social inequity, and inter-tribal<br />
and inter-religious conflict. These include Australian medical and environmental authority Frank<br />
Fenner, and the creator of the Gaia hypothesis James Lovelock, both in their 90s, who have both<br />
reached their pessimistic conclusions after dedicating their lives to making a world where such an<br />
outcome were avoided. Lovelock concludes that humanity can only be saved by the universal adoption<br />
of nuclear energy as a primary energy source. In addition, Tim Jackson (2009) in Prosperity<br />
Journal of Futures Studies<br />
176<br />
without Growth argues that the problem is the Gross National Product (GNP) growth<br />
itself and that we need a new model for economic development, because it is impossible<br />
to &#8216;decouple&#8217; GNP growth from resource use. Sadly he offers little in visualising a<br />
preferred future alternative scenario might be possible. Moreover, Jackson said in his<br />
2010 Deakin Lecture that &#8216;we have no idea about what this economy looks like&#8217; in his<br />
2050 future and that &#8216;we don&#8217;t know what life is like in such a scenario&#8217;.1 In this he is<br />
part of a long tradition of eco-thinkers including such luminaries as Paul Ehrlich and<br />
David Suzuki, who defined these complex problems superbly but for the most part<br />
offered little vision and proffered simple and insubstantial solutions.<br />
In contrast most futurists by nature are optimists. They might still be daunted<br />
when contemplating the challenges required to transform our planetary society to a<br />
universally sustainable and prosperous one. However, they mostly would believe that<br />
humanity is mature and intelligent enough to accomplish whatever is necessary to<br />
realize such heroic destinations: that is, transforming from destroyer to purposeful<br />
adaptive builder. I am part of this tradition and it is my view that with some new language<br />
and some new tools we can make the current system, including our addiction to<br />
economic growth, work better and deliver an outcome we all seek; a sustainable society<br />
on our Planet.<br />
It is not sufficient to aspire to survive when one can aspire to thrive instead.<br />
Thus, in my work I often use the word &#8216;thrival&#8217; as an aspirational goal. Now this word<br />
does not occur in any dictionary – at least yet – but the fact I needed to invent this<br />
word says a lot about the lack of loftiness of the aspirations of English speaking people.<br />
It also helps to illustrate the relative absence of inspiring visions relating to what a<br />
sustainable society in the mid 21st century might look like.<br />
Furthermore, we cannot work to realise any future that we do not first imagine<br />
and imagination in this regard is sorely lacking. Indeed it is noteworthy that genres<br />
such as science fiction are dominated more by apocalyptic than inspirational and aspirational<br />
content. What is needed is a new fictional genre we could call ecofiction.<br />
Hope is the best way to overcome fear and it is through imagination and vision we can<br />
generate hope. For as the Book of Proverbs has told us where there is no vision the<br />
people perish.<br />
The futurist in each of us<br />
The futurist in each of us is part prophet, seeking to answer the question what will<br />
be the future or the probable future, and part visionary, seeking to answer the question<br />
what should or could be the future or the preferred future. The prophet is the manager<br />
in each of us. The manager considers current trends and activities and prophesies the<br />
probable future that would result from their continuation. The manager then implements<br />
strategies to avoid obstacles and threats, overcome problems, minimize risks,<br />
and manage resources, to ensure the destination is safety, effective and efficiently<br />
reached . The visionary on the other hand is the leader in each of us. The leader envisions<br />
a new preferred future destination that is more relevant or more heroic than current<br />
probable future destinations and then chooses, motivates and mentors the strategic<br />
actions required for its realization.<br />
Designing 2050: Imagining and Building a Global Sustainable Society<br />
177<br />
Management therefore involves problem centred strategic thinking, which focuses<br />
on minimizing or eliminating current problems and those likely to emerge through this<br />
perpetuation of current trends. Probable futures visions and problem centred strategies<br />
in combination will result in the realisation of a merely less awful future, not a magnificent<br />
one. Leadership on the other hand involves mission directed strategic<br />
thinking, seeking to include in a strategy what is required to realise a preferred future.<br />
The current conversation about our global future is too dominated by management<br />
thinking. The bottom line is we cannot work to create a future which we do not first<br />
imagine. And there is simply not enough use of imagination in current discourses<br />
about realizing a sustainable future. What is needed is affirmative action for leadership<br />
thinking<br />
If we are going to successfully imagine and build a sustainable global society then<br />
we need to visualize its core characteristics as a preferred future and then assemble the<br />
elements of a strategic mission to realise it. There are many characteristics of such a<br />
society that can already be described. And, as I will outline, many of the transformations<br />
needed to realise it are in progress.<br />
There is already a global conversation occurring about the year 2050: it is increasingly<br />
popping up in global political discourse. International climate change negotiations<br />
use the year 2050 as a target year for emissions reductions and for the creation of<br />
a safe climate world – a phrase first used by Spratt and Sutton (2008). And many<br />
NGOs around the world are increasingly mentioning the year 2050 as a time when<br />
humanity should have completed transformative journeys of various kinds. The year<br />
2050 should also be a major focus of discourse within the futures profession. A core<br />
question in any 2050 conversation is &#8216;what does the world need to negotiate, design<br />
and implement in order to realise a sustainable society by the year 2050 and what will<br />
be the characteristics of such a society?&#8217;<br />
The fact we are having this conversation at all is something to be celebrated for<br />
humanity is not renowned for its far sightedness. As we struggle to negotiate, design,<br />
build and implement arrangements that will achieve this result, what major goals need<br />
to be achieved if we are to create a sustainable planetary society: one which is prosperous,<br />
sustainable, harmonious and just, by that year? What should be our vision and<br />
what should be the key strategies to realise this vision?<br />
Answering this question was the core purpose of my book Designing 2050<br />
(Ellyard, 2008). My shorthand description of this preferred future is a sustainable<br />
global society that is characterised by &#8216;sustainable prosperity&#8217;. Reaching this aspired<br />
for destination requires a mission for collective global collaboration.<br />
Humanity has not only commenced discussing aspirations for the year 2050, but<br />
is also building the negotiations infrastructure to realize it. In his lighthouse essay The<br />
Tragedy of the Commons Garret Hardin (1968) outlined the kind of negotiations that<br />
are necessary to achieve such a sustainable world. He suggested an essential question<br />
that should characterize such negotiations: what forms of mutual coercion must we<br />
mutually agree upon? This is the essence of current global negotiations such as in<br />
post–Kyoto climate treaty negotiations. It is also present in many other global dialogues<br />
such as creating a fair and free trading system through the WTO Doha Round,<br />
solving global financial crises through the G20, or achieving global nuclear disarmaJournal<br />
of Futures Studies<br />
178<br />
ment through the UN. The Copenhagen Climate Change Conference also recognised<br />
an additional element characteristic of such discourses. We have now become so globally<br />
interdependent with a shared fate that there no longer can be winners and losers –<br />
we will either all win or we all will lose. The pervading feeling about the Copenhagen<br />
outcome was that we all lost.<br />
If we are to become effective shapers of the future we must change the way we<br />
think and perceive the world around us and we need a good intellectual toolkit to<br />
become more successful creators of the future: and to achieve this we all should<br />
become both more effective responders to change (or resilient future takers), and more<br />
effective shapers of change (or purposeful future makers). The major tools in this kit<br />
are management and leadership, design and innovation, and learning. However, shaping<br />
global futures is like charting a course in a 6 knot tide. Whatever our aspirations<br />
we must plan for the fact that the tide is already taking us somewhere. As it happens<br />
this tide is not taking us on to the rocks as many, including Fenner and Lovelock, fear.<br />
3. Global Trends and Changing Paradigms<br />
Key long-term trends, already moving humanity towards a global sustainable<br />
society in the 21st century include:<br />
• A more integrated, interdependent, yet culturally diverse world is being created<br />
through the combination of globalisation (increasing global interaction and<br />
interdependence), tribalisation (fracturing of old nation states and empires into<br />
separate tribal entities as with the old Soviet Union and Yugoslavia) and technological<br />
innovations that increase our interconnectedness, interdependence, and<br />
our awareness of the lives and views of other cultures, and of our shared fate.<br />
• A massive expansion of universal education that is encouraging people to look<br />
beyond tribal roots which emphasises difference and to see themselves as part of<br />
a humanity that emphasises both cultural difference and human unity.<br />
• A substantial growth of the educated middle class through globalization. This<br />
now numbers about 1.5 billion, of which China and India accounts for 500 million.<br />
This has major implications for global paradigm shifts and the creation of a<br />
global sustainable society.<br />
• A single integrated global market place for ideas, products and services<br />
informed by the emerging 21st century values of &#8216;planetism&#8217; (this will be discussed<br />
shortly)<br />
• The interdependent relationship with reciprocal obligations is becoming the<br />
dominant model in personal, business, workplace and international relations.<br />
• A growth in communitarianism (giving priority to community rights over individual<br />
rights when these are in conflict) and a relative decline in its opposite,<br />
individualism.<br />
• A rise in the global support for democracy, with autocratic administrations<br />
increasingly becoming international pariahs and punished for being so. The<br />
number of democracies has increased from just 12 in 1945 to 125 today.<br />
• The increasing use of a new suite of measures which utilize growing global<br />
interdependence and international collaboration to penalize rogue nations, comDesigning<br />
2050: Imagining and Building a Global Sustainable Society<br />
179<br />
panies and organizations. These utilize trade sanctions, customer boycotts,<br />
strikes on capital investment and the freezing of bank accounts.<br />
• The increasing dominance of international and regional forms of governance<br />
versus national governance in shaping the future. This is illustrated by the<br />
increasing influence of the likes of the EU and ASEAN, the G20, the World<br />
Bank, WTO, and the International Criminal Court, and NGOs such as World<br />
Vision, Amnesty and Transparency International and the WWF.<br />
• Global transnational corporations and on-line businesses are now as influential<br />
on 21st century markets, investment and trade as governments, and these have<br />
become increasingly vulnerable to judgments about whether they are good planetary<br />
citizens.<br />
• An ever increasing number of multilateral agreements that are steadily eroding<br />
the power of national governments<br />
• The ageing of populations as more people join the middle class and seek to have<br />
careers and families with fewer and better-educated children and more women<br />
seek more equality and democratic freedom.<br />
• Increasing support for religion and tribalism that respects difference, and an<br />
escalating pariah status for religion and tribalism that does not.<br />
• An evolving integrated global investment and financial system operating under<br />
one set of rules, and the gradual demise of national currencies. This will lead to<br />
the establishment of a world central bank within ten years and a single global<br />
currency within twenty years.<br />
• The increasing proliferation of products and services which promote sustainable<br />
production, consumption, development and lifestyles<br />
• The cultural customization of products and services in a global market place that<br />
increasingly celebrates difference and diversity within global unity. The development<br />
of what I call World Industries.<br />
• The globalization of organized crime, terrorism and nuclear proliferation, and of<br />
the collective response by humanity to these threats.<br />
In The Economics of the Coming Spaceship Earth, Kenneth Boulding (1966) discussed<br />
the need for the transformation of what he called the cowboy economy into the<br />
spaceship economy. If we try to turn the above trends into a narrative we can begin to<br />
see how paradigm shifts are transforming the world from a &#8216;Cowboy&#8217; to a &#8216;Spaceship&#8217;<br />
culture as first envisioned by Boulding.<br />
The dominant paradigm of the 19th and much of the 20th century was modernism.<br />
Becoming and remaining modern through modernization has been the major driving<br />
force of change over the past 200 years. Being &#8216;modern&#8217; was a-la-mode and desirable<br />
and its opposite – being &#8216;old-fashioned&#8217; – was undesirable and often ridiculed: there<br />
was little respect for the old ways of doing things and we preferred new ways simply<br />
because they were new.<br />
Modernism became deeply entrenched and it transformed the world through the<br />
forces of imperialism, colonialism, religious evangelism and the power of western science<br />
and technology. It was intensively expansionist: there were always new territories<br />
to conquer and cultural mindsets to &#8216;modernize&#8217;. Indigenous worldviews were<br />
Journal of Futures Studies<br />
180<br />
regarded as inferior and incompatible with Western modernist thinking, and modernists<br />
believe they should &#8216;civilize&#8217; other people for their own good.<br />
A key component of modernism was the concept of &#8216;progress&#8217;, which was short<br />
hand to describe how much of the rest of the world had been transformed into<br />
European-like status. Communities all over the world established &#8216;progress&#8217; associations<br />
of one kind or another to promote the tide of modernity.<br />
Most people supported &#8216;progress&#8217; as indigenous peoples were massacred and then<br />
&#8216;assimilated&#8217; from the 1850s to the 1950s, as beautiful heritage buildings were replaced<br />
by ugly modern apartment blocks, and as mangroves and wetlands were destroyed for<br />
coastal developments. Joni Mitchell summed up this feeling by singing in her 1970<br />
song &#8216;Big yellow taxi&#8217; that &#8216;they paved paradise and put up a parking lot&#8217;.<br />
Those born after 1970 sometimes have difficulty in understanding how earlier<br />
generations could have perpetrated so many destructive changes and called them<br />
&#8216;progress&#8217;. By the late 1960s the limits and the dark side of modernism had become too<br />
significant to ignore.<br />
After 1970, a successor to modernism emerged called (logically enough) postmodernism.<br />
Postmodernism provided the means for a critical deconstruction of the<br />
modernist tradition, which it replaced with a collage of modern and pre-modern forms<br />
and traditions, plus some genuinely new concepts such as sustainability.<br />
In the postmodern era the merits of many old ways of doing things and of viewing<br />
the world are being reaffirmed. Postmodernism fosters the view that the world would<br />
be a better place if we paid more respect to pre-modern and traditional practices.<br />
There are many examples of the influence of postmodernism in the visual arts,<br />
architecture and music. A medical illustration of the switch from modernism to postmodernism<br />
is what many people do nowadays if they feel sick. They might consult a<br />
conventionally trained doctor. However, they might also consult a Chinese herbalist,<br />
an Ayurvedic doctor, an acupuncturist, a shiatsu healer, a naturopath or a yoga master.<br />
They understand that over the centuries the world&#8217;s diverse cultures have devised<br />
many ways to heal illness. They will appropriate and perhaps integrate the approaches<br />
they think will be most efficacious as their own personally customized healing solution.<br />
This is the essence of postmodernism, which involves sampling the world&#8217;s cultures<br />
and other people&#8217;s ideas and appropriating those most suited to your own needs.<br />
In the postmodern era we even changed our language: swamps in the modern era<br />
became wetlands. Slums in the modern era became heritage buildings. Postmodernism<br />
today seeks to amalgamate the best of the old with the best of the new, such as retrofitting<br />
a 19th century building with 21st century spaces and technologies rather than<br />
demolishing and replacing it.<br />
What paradigm will embody a worldview, dominate 21st-century global public<br />
opinion and express the 21st-century just as modernism expressed the late 19th and<br />
the first two-thirds of the 20th-century? Postmodernism won&#8217;t do, because it is essentially<br />
a deconstruction of modernism. It is a paradigm of transformation, encouraging<br />
us to prepare for success in the 21st-century by combining the best of the old with the<br />
best of the new.<br />
Designing 2050: Imagining and Building a Global Sustainable Society<br />
181<br />
4. The Birth of &#8216;Planetism&#8217;<br />
A new paradigm I term &#8216;planetism&#8217; is emerging and should be dominant by about<br />
the year 2020. This is the paradigm of the spaceship culture, the paradigm of the cosmonaut.<br />
This paradigm is already informing and shaping 21st-century global public<br />
opinion.<br />
I believe that planetism will shape the 21st century in the same way modernism<br />
shaped the 19th- and 20th-centuries. People then gave their first allegiance to their<br />
tribe or nation. In the 21st-century they will give their first allegiance to the planet, to<br />
Spaceship Earth, they share with the rest of humanity.<br />
In my work over the last 15 years I have identified nine values shifts that are characteristic<br />
of the transformation of global paradigms since the mid 20th century and<br />
emergence of planetism. Planetism will inform international public opinion and shape<br />
international agreements by 2020. Many people would be sceptical that such a global<br />
transformation could be completed by then. In fact I am not suggesting that these values<br />
will be universally held in 2020. However this is possible, even probable, by 2050.<br />
Table 1 below presents the nine values shifts involved in this transformation:<br />
Table 1<br />
The Shift from &#8216;Cowboy&#8217; to &#8216;Spaceship&#8217; Culture<br />
5. Imagining a 21st Century Sustainable Society<br />
R. Buckminster Fuller in his essay Education for Comprehensivity (1970) said<br />
wealth combines two factors – the physical, which is conserved, the metaphysical,<br />
which can only increase. This metaphysical component principally consists of the sum<br />
of data, information, knowledge, wisdom, design, planning and innovation.<br />
A sustainable society will live by the planetist values listed above and as these<br />
values spread so will the concept of such a society. Those who suggest that a sustainable<br />
society is only possible by decoupling economic growth and resource use do not<br />
give sufficient appreciation to the metaphysical component of wealth and prosperity.<br />
A sustainable society need not be a non-growth society. Furthermore, much of the<br />
Journal of Futures Studies<br />
182<br />
growing metaphysical component of wealth creation will help to ensure that the physical<br />
component is conserved, protected, restored and appropriately utilised.<br />
Sustainability discussions tend to concentrate on dealing with the elimination of<br />
unsustainable practices and behaviours (problem centred strategies), such as in current<br />
debates about the implications of economic growth. What is much rarer is positively<br />
visualising, designing and building sustainable alternatives (mission directed strategies).<br />
Lessening an undesirable outcome is not the same as creating a desirable outcome<br />
and, as already stated, a sustainable society has to be imagined first before it can<br />
be created. Reducing carbon emissions is not the same as imagining, designing and<br />
building a zero carbon-emitting alternative. There is a difference between cleaner production<br />
and clean production and the mindsets we use to realise each of these differ.<br />
6. Sustainable Prosperity<br />
Readers will likely be familiar with the &#8220;triple bottom line&#8221; first suggested by<br />
Elkington (1999) in Cannibals with Forks. While this a significant conceptual<br />
advance, turning this into a practical process to evaluate sustainability has met with<br />
limited success because this good idea has not spawned the development of many significant<br />
management tools.<br />
In their seminal book Natural Capitalism Hawken, Lovins, A. and Lovins, H.<br />
(1999) used the concept of natural capital as a component of total capital along with<br />
human, financial and manufactured capital. These are key capital inputs into the<br />
processes of development, production and consumption. While I find this concept useful<br />
and important it is only part of the equation. We also need to consider the outputs<br />
of development, production and consumption. Unsustainable outcomes are outputs<br />
(products) of these processes not inputs. Therefore a new language that addresses the<br />
output side of these processes is needed if we are to make significant gains in our<br />
attempts to realise a sustainable future. After consideration I decided to use the output<br />
related concepts of prosperity and poverty as measures. Prosperity and poverty can be<br />
used as measures of total value &#8211; as a sum of quantity, quality and complexity &#8211; of the<br />
outputs of development, production and consumption.<br />
To operationalise this, a new language can be used to better bring economics and<br />
ecology into a single conceptual framework. Imagine a sustainable 21st century society<br />
to be one that enjoys sustainable prosperity.<br />
Sustainable prosperity involves the simultaneous realization of economic, ecological,<br />
social and cultural prosperity. The modernist concept of &#8216;progress&#8217; often meant<br />
that the creation of economic prosperity simultaneously created ecological poverty,<br />
and sometimes also social and cultural poverty. Decimating and polluting ecological<br />
systems to create ecological poverty was once acceptable if it also realised economic<br />
prosperity. These activities were often accompanied by the utterance &#8216;you can&#8217;t stop<br />
progress&#8217;. Similarly social poverty-by, for example, lessening social cohesiveness<br />
while promoting individual access to opportunity – could also be an outcome of a<br />
development process to realise economic prosperity. Likewise cultural poverty (decimating<br />
cultures through assimilation and by conscious destruction) could equally be a<br />
consequence. Forest clearance can be seen as an equivalent of &#8216;slum clearance&#8217; where<br />
Designing 2050: Imagining and Building a Global Sustainable Society<br />
183<br />
forests with high heritage, carbon sequestration and biodiversity value are clear felled.<br />
This modernist practice still continues in many places as we cut rainforests to establish<br />
oil palm plantations or for other &#8216;productive&#8217; purposes. As we log these forests we<br />
simultaneously realise economic prosperity and ecological poverty. Realising sustainable<br />
prosperity in forestry means creating practices and innovations that simultaneously<br />
realise economic and ecological prosperity.<br />
A sustainable society will simultaneously realise economic, ecological, social and<br />
cultural prosperity and not increase one form of prosperity whilst impoverishing<br />
another. Ecotourism and cultural tourism is a good example. Here ecological and cultural<br />
prosperity is turned into economic prosperity without impoverishing nature and<br />
culture: this is sustainable tourism.<br />
7. Ways and Wares<br />
Many new innovations, goods and services will be needed in the next generation<br />
to realise a global sustainable society. These innovations will assist the innovators<br />
themselves to economically prosper by doing ecological, social and cultural good.<br />
They are already in increasing demand in global markets and a new &#8216;planetist entrepreneurial<br />
cohort&#8217; is already commencing to provide them. These innovations, products<br />
and services will be dominant components of the global economy in the 21st century.<br />
Furthermore, the vast majority of the products, services and technologies which<br />
will dominate global markets in the next four decades and which will realise a 21st<br />
century sustainable society, have yet to be invented. A new language for describing<br />
these innovations is also needed to facilitate their identification and creation. We cannot<br />
describe the innovations themselves but we can, in this way, describe the purpose<br />
of these innovations. I have coined the concept of ways and wares to fulfil this function.<br />
Ways are the social innovations to what we do: changes to our behaviours and<br />
actions. Wares are the physical innovations to what we use: new designs, technologies,<br />
products and services. Ways and wares are vehicles that enable the metaphysical component<br />
of wealth creation to change society through transformations of behaviour and<br />
the provision of innovations, products and services into global markets. To illustrate; a<br />
water conservation way would involve shortening one&#8217;s shower from 6 to 3 minutes; a<br />
water conservation ware would be a new low volume showerhead. Together these<br />
enable effective water conservation. The values of planetism are already informing<br />
market demands for ways and wares which increase interdependence, democracy, sustainability,<br />
gender equality, intercultural harmony, and security. Those who create and<br />
market these innovations will prosper economically. Many of these ways and wares<br />
will embody the four emerging generic technologies of cyber technology, biotechnology,<br />
nanotechnology and advanced materials technology<br />
Ways and wares for ecological prosperity<br />
Emerging planetist markets will demand ways and wares to create ecological<br />
prosperity by conforming to five basic design rules:<br />
Journal of Futures Studies<br />
184<br />
Live within perpetual solar income: R. Buckminster Fuller (1969) first used<br />
these words in Operating Manual for Spaceship Earth, when he pointed out that there<br />
is 10,000 times more solar energy arriving on the Earth daily than humanity could<br />
ever expect to use. Until now we have used the product of solar income of previous<br />
eras &#8211; fossil fuels. The challenge is to devise new ways to use current, not historical,<br />
solar energy in our everyday pursuits. Solar income can be harvested directly via<br />
solar/hydrogen, solar/electric or solar/thermal systems, biologically through photosynthesis,<br />
and indirectly when solar income moves wind and water, such as with ocean<br />
currents (solar marine hydro). Lunar income can also contribute to sustainable energy<br />
use through tidal and wave power (lunar marine hydro). How many new living within<br />
solar income ways and wares can you imagine?<br />
Turn waste into &#8216;food&#8217;: This concept was first use by US Architect Bill<br />
McDonough in his 2000 Hannover Principles and later in Cradle to Cradle<br />
(McDonough &amp; Braungart, 2002). In nature there is no such thing as waste. One<br />
species&#8217; waste is another&#8217;s food. In the next 40 years humanity needs to innovate<br />
numerous ways and wares to turn waste into industrial and natural food. How many<br />
turning waste into food ways and wares can you imagine? Many of these could be<br />
based on bio-mimicry.<br />
Develop, produce and consume while causing &#8216;zero net collateral damage&#8217;:<br />
The concept of collateral damage was created by the defence industry to describe<br />
unintended damage cause by warfare. It can be equally be used to describe damage to<br />
environment, society and culture caused by development, production and consumption.<br />
In medicine a person with cancer who is treated with chemotherapy suffers considerable<br />
collateral damage (medical side effects) to their bodies. This is unsustainable<br />
medicine. Sustainable medicine would occur when we can treat the cancer effectively<br />
with zero net collateral damage to the body, because we are able (for example) to<br />
utilise a particular gene therapy or enzyme to kill cancer cells or stimulate the immune<br />
system to reject the cancer. In agriculture, pesticides kill many non-target organisms<br />
and create considerable ecological collateral damage (negative environmental<br />
impacts). This is unsustainable agriculture. A new form of biological pest management<br />
or the introduction of a gene that results in only the destruction of the target<br />
organism would constitute sustainable agriculture.<br />
Just enough in place and time (JEPT): Most readers will know just in time<br />
(JIT) processing such as that that occurs in manufacturing. Ecological damage can<br />
occur when for example a water soluble artificial fertiliser is placed on a crop much of<br />
which fails to be taken up by the plant, because it is either fixed by chemical processes<br />
into an insoluble form in the soil or it is washed away in an intensive rainstorm where<br />
is causes ecological damage (eutrophication) to rivers and offshore waters. JEPT<br />
would involve placing insoluble fertilisers in the soil that are mobilised by soil<br />
microorganisms in the root zone and taken up by plant roots just enough in place and<br />
time so that no excess is available at any time to be lost to the plant in one way or<br />
another.<br />
Protect, nurture, restore and sustainably manage natural systems: Imagine<br />
soil restoration ways and wares, air quality protection ways and wares and so on. For<br />
water we need four kinds of ways and wares, for water conservation, water protection,<br />
Designing 2050: Imagining and Building a Global Sustainable Society<br />
185<br />
water restoration and watershed management respectively. Imagine biodiversity conservation,<br />
biodiversity protection, biodiversity restoration, and habitat management<br />
ways and wares.<br />
Ways and wares for social and cultural prosperity<br />
To realise a sustainable society similar ways and wares are needed to realise social<br />
and cultural prosperity. Here are some strategies for protecting, creating and restoring<br />
social and cultural prosperity that could inform the innovation of new ways and wares.<br />
Realising social prosperity: The creation of social prosperity and the elimination<br />
of social poverty will require ways and wares that facilitate:<br />
• Better functioning interdependence in community, personal and political relationships,<br />
business supply chains and customer relations through activities such<br />
as loyalty schemes, and our relationship with the environment.<br />
• Effective democracy including through transparent, free and fair elections.<br />
• Community cohesiveness through the development of shared visions of and<br />
strategies for the future;<br />
• Greater access to opportunity for all including the disadvantaged and disabled;<br />
• Community collective procurement of goods and services which increases community<br />
bargaining power in markets; and<br />
• Effective learning through a learning culture that is life long, learner driven, just<br />
in time, and customised for learners.<br />
Realising cultural prosperity: Cultural prosperity can be realised and cultural<br />
poverty eliminated through the provision of ways and wares which:<br />
• Create economic activities such as tourism and cultural festivals based on the<br />
celebration of cultural prosperity;<br />
• Increase intercultural and inter religious respect and harmony and resolve conflict;<br />
• Market cultural products and services that simultaneously celebrates tribal and<br />
cultural diversity and the unity of humanity and offers in one place culturally<br />
diverse products and services such as through world music festivals and world<br />
food halls; and<br />
• Culturally customize innovations, products and services such as food and learning<br />
for particular cultural markets. Food is one of the ways we celebrate cultural<br />
difference. Now in a single global market imagine the ways and wares that<br />
would enable exporters to culturally customize food. In the 21st century we will<br />
need food that is both clean and green (to maintain and realise ecological prosperity)<br />
and culturally customized (to maintain and realise cultural prosperity).<br />
Economic opportunities for innovators<br />
Those who create ways and wares to create long term sustainable prosperity will<br />
succeed because they will get to the future first. This pathway is equally available to<br />
advanced developed countries – the old &#8216;Global North&#8217;, to emerging countries such as<br />
China, India, Brazil and Malaysia, or to least developed countries- the old &#8216;Global<br />
South&#8217;. Least developed countries could for example customize for their own needs<br />
ways and wares created by others. Today&#8217;s problems are tomorrow&#8217;s opportunities.<br />
Journal of Futures Studies<br />
186<br />
Israel and the Netherlands are world authorities on water today, because one had the<br />
problem of learning to live with insufficient water and the other with an excess of<br />
water. They created ways and wares to solve their own problems that they subsequently<br />
exported to the world.<br />
8. Sustainable Individualism<br />
The realisation of a sustainable society means that the rights balance between the<br />
individual and the community needs to be tilted more in favour of the community- to<br />
create a community that is less individualistic and more communitarian. This, in turn,<br />
means that we need to consider how that we can best assess where this correct balance<br />
should lie. This can be achieved by defining what could be called sustainable individualism:<br />
individual behaviour that does not create net collateral damage to the community<br />
or the environment. Already the individual right to smoke in public or own<br />
firearms has been restricted in many countries because the community also has a right<br />
to clean air and safe streets: such activities cause collateral damage to the community<br />
and the environment. The individual right not to wear a seat belt has been prohibited<br />
not only because this protects individual lives, but also because individual injury<br />
places increased costs on the community. The unlimited right to sue for medical or<br />
public negligence is now similarly being limited. The community needs to be protected<br />
from excessive medical or public litigation because the community must bear<br />
increased insurance premiums if individual payouts for damages are excessive.<br />
At the international level individual nations states need to be corralled to limit<br />
their carbon emissions because the global community suffers if an agreement based on<br />
mutual coercion mutually agreed upon is not reached. Many other examples could be<br />
listed. What is required in all of these cases is that individual behaviours that create<br />
zero net collateral damage to the community or the environment should be permitted<br />
and those that do not should not. In all of these cases individual rights must be subordinated<br />
to community rights.<br />
9. Mindset Changes: Rethinking Who Is Rich and Who Is Poor<br />
In Copenhagen last December there were those who still held the view that the<br />
poor counties should only make voluntary contributions to slowing down and prevent<br />
global warming. This is morally equivalent to saying that poor people can continue to<br />
smoke in a café if they wish simply because they are poor but for rich people this is<br />
banned. This thinking represents an extension of charity into an era when charity has<br />
already ceased to be a useful concept. Charity as a concept was created in a 19th century<br />
where dependence was more accepted, and it is ludicrous in a planetary society<br />
now increasingly based on interdependence and the reciprocity of rights and responsibilities.<br />
In an interdependent 21st century it is best to put aside perspectives which perceive<br />
the world being divided into rich and poor nations and instead consider this division<br />
as being between rich and poor people irrespective of where they might live.<br />
Globalisation and the creation of universal market economies is spreading prosperity<br />
Designing 2050: Imagining and Building a Global Sustainable Society<br />
187<br />
widely. There are now 500 million rich people in China plus India alone while there<br />
are 80 million poor people in the USA. The perspective that requires rich countries<br />
assist poor countries without reciprocal obligations by poor countries is inappropriate<br />
in the 21st century. At the 2010 G20 Summit all nations committed themselves to halving<br />
their deficits by 2013. As such, there will be little investment available from the<br />
rich north to assist the poor south in the next 5 years.<br />
Instead, new financial and investment mechanisms can be developed that enable<br />
rich people everywhere to support poor people everywhere. Humanitarian investment<br />
foundations can be established to operate in financial markets and trade financial<br />
instruments such as central bank bonds. These would use investment loans from the<br />
rich to buy and sell these instruments provided they utilise income derived from this<br />
bond trading to create 21st century sustainable prosperity for all. Such foundations<br />
could be given the authority to access central bank bonds on the same conditions as<br />
commercial financial institutions. In this way rich Indians could assist poor Indians<br />
with income generated from India&#8217;s economic growth. I am currently working with a<br />
number of groups who are striving to put these mechanisms into place. These changes<br />
would result in the privatisation of much of the world&#8217;s humanitarian investment and a<br />
lessening of the role of governments and national politics in humanitarian aid.<br />
10. Conclusions<br />
A sustainable society is one which lives with the values of planetism, and which<br />
has achieved sustainable prosperity. It is not a non-growth society-and it is a highly<br />
innovative society. The physical component of wealth is being conserved and the<br />
metaphysical component continues to grow massively. It lives within solar income,<br />
turns all its waste into food and behaves with zero net collateral damage to society and<br />
the environment. It is a communitarian democracy and is characterised by sustainable<br />
individualism. It innovates the necessary ways and wares; the innovations that help<br />
realise and maintain a sustainable society.<br />
Many of the trends to create a sustainable society are already under way, but more<br />
needs to be done to consolidate these trends and realize a true sustainable society. The<br />
paradigm of planetism is emerging in the early 21st century. It is already informing<br />
government and business practices, personal and corporate values and ethics and it is<br />
shaping market demand for products and services. In particular our international culture<br />
is being shaped by planetist values, the values of the rapidly increasing global<br />
educated middle class. Innovators who wish to succeed can prosper through supplying<br />
ways and wares that grow interdependence and trust in relationships, democracy, sustainability,<br />
intercultural harmony, gender equality and security.<br />
There are many mindset changes humanity will need to make to consolidate these<br />
global trends and these will include agreeing that all members of global society will<br />
need to contribute to global efforts to realise these outcomes, not just the rich nation<br />
states of the world. What is needed is win/win outcomes in international negotiation<br />
based on Hardin&#8217;s prescription of &#8216;mutual coercion mutually agreed upon&#8217;: in such a<br />
world we all will win or we all will lose.<br />
Journal of Futures Studies<br />
188<br />
We cannot work to create a future that we do not first imagine and we have not<br />
done enough imagining about what we should seek to accomplish. This could include<br />
a new literary genre that I called ecofiction and greater participation of culturally creative<br />
people in the envisioning of a sustainable society.<br />
To finance the birth of a sustainable society we need new ways and wares to<br />
finance humanitarian investment that can operate in a borderless world, such as utilising<br />
income derived from the sale of financial instruments. In this way the rich can<br />
assist the poor irrespective of where both may live, irrespective of national governments<br />
and national boundaries. This would essentially involve the formation of a<br />
global privatized system of humanitarian investment.<br />
By the year 2025 I believe we will know how to create a global sustainable society<br />
and we will have implemented the core international agreements to achieve it. By<br />
then planetism will inform global public opinion, dominate markets and ethics, and be<br />
the dominant paradigm in many parts of the planet. The challenge in the following<br />
twenty-five years will be to export this know-how to the rest of the planet to consolidate<br />
a sustainable society by the year 2050.<br />
Correspondence<br />
Dr Peter Ellyard<br />
Chairman, Preferred Futures Institute and Foundation 2050; Distinguished Visiting<br />
Professor at Curtin University Business School<br />
Address: PO Box 12843 Melbourne 8006 Australia<br />
E-mail: peter@preferredfutures.org<br />
Internet: www.peterellyard.com, www.designing2050.com<br />
Notes<br />
1. Jackson&#8217;s lecture at the 2010 Alfred Deakin Innovation Lectures – held in Melbourne,<br />
Australia – can be found at http://wheelercentre.com/videos/tag/deakins-2010.<br />
References<br />
Boulding, Kenneth E. (1966). The economics of the coming Spaceship Earth. In Henry<br />
Jarret (Ed.), Environmental quality in a growing economy (pp.3–14). Baltimore, UM:<br />
Johns Hopkins University Press.<br />
Elkington, John. (1999). Cannibals with Forks: The triple bottom line of 21st century business.<br />
London: Capstone Publishing Limited.<br />
Ellyard, Peter. (2008). Designing 2050: Pathways to sustainable prosperity on spaceship<br />
earth. Melbourne, Australia: TPNTXT.<br />
Fuller, R. Buckminster. (1970). Education for comprehensivity. Approaching the benign<br />
environment. The Franklin Lectures. New York: University of Alabama Press. Collier<br />
Books.<br />
Fuller, R. Buckminster. (1969). Operating manual for spaceship earth. Carbondale, IL:<br />
University of Southern Illinois Press.<br />
Designing 2050: Imagining and Building a Global Sustainable Society<br />
189<br />
Hardin, Garrett. (1968). The tragedy of the commons. Science, 162(3859), 1243-1248.<br />
Hawken, Paul, Amory Lovins, &amp; Hunter Lovins. (1999). Natural capitalism : Creating the<br />
next industrial revolution. Boston: Little Brown and Company.<br />
Jackson, Tim. (2009). Prosperity without growth: Economics for a finite Planet. London:<br />
Earthscan.<br />
McDonough, William. H, &amp; Michael Braungart. (2002). Cradle to cradle: Remaking the<br />
way we make things. New York: North Point Press.<br />
Spratt, David &amp; Philip Sutton. (2008). Climate code red: The case for emergency action.<br />
Melbourne, Australia: Scribe.<br />
Journal of Futures Studies<br />
190</p>
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		<title>Reintroducing Initiation to consolidate a Reconciled Australia</title>
		<link>http://designing2050.wordpress.com/2009/09/14/reintroducing-initiation-to-consolidate-a-reconciled-australia/</link>
		<comments>http://designing2050.wordpress.com/2009/09/14/reintroducing-initiation-to-consolidate-a-reconciled-australia/#comments</comments>
		<pubDate>Mon, 14 Sep 2009 05:53:58 +0000</pubDate>
		<dc:creator>cameronreilly</dc:creator>
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		<description><![CDATA[The 13 February 2008- National Sorry Day- will become a significant moment in Australian history-of magnitude equal in importance to the 1967 Referendum and the Mabo Judgement by the Hight Court. The Apology asks both indigenous and immigrant Australia to collaborate to  create ‘a future based on mutual respect , mutual resolve and mutual responsibility’ [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=designing2050.wordpress.com&amp;blog=2943110&amp;post=63&amp;subd=designing2050&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>The 13 February 2008- National Sorry Day- will become a significant moment in Australian history-of magnitude equal in importance to the 1967 Referendum and the Mabo Judgement by the Hight Court. The Apology asks both indigenous and immigrant Australia to collaborate to  create ‘a future based on mutual respect , mutual resolve and mutual responsibility’ . The next task is to devise original programs which help to enable indigenous Australians to successfully take their place in 21st Century Australian society while simultaneously respecting  and celebrating  their unique cultural heritage.  To emphasise the use of means which promote mutual respect, mutual resolve and mutual responsibility it would be best if new programs were devised  which could be  implemented in both indigenous and immigrant communities,  but be customised to meet the different needs of each of  these two communities</p>
<p>Therefore these programs should simultaneously both close the gap in terms of life expectancy , and educational and economic opportunity in indigenous communities but also encourage immigrant Australians  to support these programs in indigenous with more open hearts, and deal with similar problems where they exist in immigrant communities. Just As all Australians should recognise the each individual and community of has an obligation to minimize or even abolish its carbon footprint  to create a future which is not threatened by climate change, all of us should  contribute in our own and different  ways to realise a future reconciled Australia  where indigenous and immigrant Australians can live side by side with equal prospects for achieving success in the new conditions of  21st century Australia. If programs are only implanted in indigenous communities these programs will always be regarded as marginal by mainstream Australia.</p>
<p>Top of the list should be a program which prepares youth for successful 21st century adulthood.  This after all is the main purpose of both parenthood and education . However if we look at the state of youth,  failure is everywhere- in indigenous and immigrant communities alike.</p>
<p>Traditional societies everywhere including  use a process  called  initiation to prepare youth on the threshold of adulthood to become successful and responsible adults. Initiation traditionally accomplished two outcomes : it reaffirmed the core culture of each culture &#8211; to give people a sense of belonging to a larger group , and it taught the young how to be successful in the world they would be inheriting as adults. Initiation served brilliantly in helping to create successful responsible indigenous adulthood over 40,000 years.  Every traditional society that I know has used initiation  for this purpose , but in the last hundred years it has been jettisoned – and at significant cost to youth welfare. . The advocacy of the renewal of initiation is not new and has been made has been made by several writers, including Joseph Campbell, Robert Bly and Steve Biddulph. With appropriate reinvention to meet the new circumstances of the 21st century initiation can do so again.</p>
<p>Michael Ventura in his essay The Age of Endarkment described traditional initiation thus:</p>
<p>Tribal people everywhere greet the onset of puberty, especially in males, with elaborate and excruciating initiations, a practice, which would not be as necessary unless their young were as extreme as ours were.</p>
<p>They would assault their adolescents with, quite literally, holy terror, rituals that had been kept secret from the young until that moment, rituals that focussed upon the young all the light and darkness of their tribe’s collective psyche, all its sense of mystery, all its questions and all the stories told both to harbour and answer these questions…The crucial word is focus. The adults had something to teach: stories, skills, magic, dances, visions, rituals. In fact, if all these things were not learned well and completely, the tribe could not survive…This practice was so effective that usually by the age of 15 a tribal youth was able to take his or her place as a fully responsible adult.</p>
<p>The time is right to go back to the future to retrieve and then update a process which should never been allowed to disappear.   We should introduce a universal program for both indigenous and immigrant Australians alike, to implement a program in the middle years of secondary school  to reintroduce a 21st century version of traditional initiation , appropriately customised for the different needs of indigenous and immigrant Australia and to promote  mutual respect, resolve and responsibility.</p>
<p>I have talked with indigenous leaders and they tell me that many of the problems of dysfunctional communities and behaviours are present because their young have not been initiated. In similar discussions indigenous youth tell me that initiation belongs to the past and has no relevance to their world as they see it.  Now both these perspectives are correct. Initiation in its old form will not work, but if it were updated and modified for new 21st century circumstances there is a good chance that it could work as brilliantly as it has in the past.</p>
<p>No community,  indigenous or immigrant ,  is as successful as it could be in preparing our youth for successful responsible 21st Century adulthood.  Indigenous youth is clearly endangered from alcoholism, petrol sniffing , they perpetrate violence against  their own and children , and commit suicide in much too high numbers. The problems of immigrant youth can be remarkably similar even though the communities of which they are part are usually much more functional. That said immigrant youth is involved in  excessive and dangerous drug use,   drug engendered robberies ,  intra-youth knife violence, drug spiked rapes,  binge drinking, youth suicide, and violence against women and children: these issues are and testaments that similar problems exist in mainstream Australians occur in indigenous communities.  Therefore immigrant youth would benefit from a reinvention and reintroduction of initiation into youth during the years of puberty as well.</p>
<p>Imagine an old wine skin called initiation and then imagine the new wine which should be poured into that wine skin to ensure that through initiation, successful responsible indigenous adults are developed who are aware and proud of their cultural identity while they also possess the key skills needed to be a success 21st century adult.  What would be the ingredient of such a curriculum ?  Indigenous leaders themselves could be asked to answer this question and others concerned in imparting the requisite skill set should add their contributions. And initiation should be introduced across the whole of Australian society. Imagine a process lasting (say) one year in the middle secondary school – probably year 9-  which would be undertaken by all Australian secondary students, indigenous and immigrant alike.  Some of these programs would be appropriately customised to emphasise the importance of identity and culture for indigenous people , and other cultural and religious groups, and also be customised for gender related issues . The remainder would be common to all, and include what it takes to become a successful and responsible  adult in mainstream  21st century Australia in an interdependent global society.<br />
There are already several programs which are promising starts, including an outstanding one in South Australian schools (www.theritejourney.com) and successful components exist in the new leadership programs at Melbourne Grammar and Lauriston, at Caulfield Grammar and Geelong Grammar &#8211; and in state schools at The Alpine School –all of which are directed at the middle years of secondary school –the years of puberty.</p>
<p>We should vacate the entire curriculum of year 9 in all our schools and introduce initiation- a year long program for preparing for successful responsible adulthood- as a national priority.  Any secondary school teacher will tell you that year 9, as it is currently constructed, is failing. Young people at puberty are less interested in mathematics and history, but they absolutely want to learn how to become successful in the adult world they are just about to inherit . We should let biology rule and grant the young people of Australia, indigenous and non indigenous alike, their wish.</p>
<p>An excellent Program which is being developed on these lines is The Rite Journey (ww.theritejourney.com)</p>
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		<title>A global language?</title>
		<link>http://designing2050.wordpress.com/2009/09/14/a-global-language/</link>
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		<pubDate>Mon, 14 Sep 2009 05:52:12 +0000</pubDate>
		<dc:creator>cameronreilly</dc:creator>
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		<description><![CDATA[One Integrated and Tribalized World In my recent book Designing 2050 (launched in February 2009) I described in detail the emergence of a single, integrated, global society in the 21st century. Globalization will make this society increasingly interdependent, whilst tribalization (my expression) generates many new independent countries. Timor Leste , Montenegro and Kosovo have been [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=designing2050.wordpress.com&amp;blog=2943110&amp;post=61&amp;subd=designing2050&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><strong>One Integrated and Tribalized World</strong></p>
<p>In my recent book Designing 2050  (launched in February 2009) I described in detail the emergence of a single, integrated, global society in the 21st century. Globalization will make this society increasingly interdependent, whilst  tribalization (my expression) generates many new independent countries. Timor Leste , Montenegro and Kosovo have been the most recent nations born and there will be more. These could include  Chechnya, Tibet, East Turkisan, Scotland, Catalonia and Aceh. In 25 years there are likely to be another 20-30 members of the UN. All of these will be integrated into a single global trading system under the auspices of the WTO , and committed to collaborating to build a new integrated global society and protect the world from climate change and financial piracy such as by those who catalyzed the 2008-2009 global financial crisis.</p>
<p><strong>Treasuring Diversity </strong></p>
<p>It is interesting to note that global public opinion is consistently on the side of those seeking independence rather than on those who are increasingly regarded as their imperial oppressors.    We are also treasuring our cultural uniqueness and differences more and more as we integrate into a single integrated global society. We will take an increasingly dim view of those who try to replace the political imperialism, from which many cultures have recently emancipated themselves, with any from of cultural imperialism which undermines often hard won cultural uniqueness and independence.   And these changes are generating new industrial concepts such as World music which involves the simultaneous celebration of cultural difference and global unity. The simultaneous celebration of cultural difference and global unity is a major feature of emerging 21st century global society . So the world is simultaneously integrating into a single global society and increasingly celebrating and nurturing its cultural differences. I worked as an adviser to UN in the 1992 Earth Summit.  With the Bio-diversity Convention signed at the Earth Summit, and subsequently ratified by national governments, the world took the position that all species have an innate right to continue to exist and there is no need to demonstrate their usefulness to humanity, a utilitarian perspective which dominated in modernist times. In the next ten years a similar cultural diversity convention will most likely follow in which it will be accepted that all languages and cultures have a right to exist and, where necessary, be protected. Post-modernists increasingly appropriate useful concepts from other cultures and integrate them into their own cultures, and they increasingly enjoy and appreciate the richness that the world cultures offer all of us.</p>
<p><strong>Language and Identity </strong></p>
<p>Language is at the base of all cultural difference. Because we are one species with the same human genome, humans are very similar and languages have more aspects in common than they have differences. That said, cultures are different largely because our languages are different. One of the first things which an imperial oppressor which seeks to subjugate a culture will do is to ban the speaking of the language of the conquered. The English did this to the Irish and the Turks did this to the Kurds. Another example is the pressure against the speaking of Tamil in public by the majority Sinhalese in Sri Lanka. There are hundreds of examples drawn from the tragic effects of conquest and colonization on indigenous peoples which demonstrate that suppressing languages leads quickly to the destruction of cultures. During the modernist era we accepted this destruction of both language and culture as an inevitable part of modernist ‘progress’. In the postmodern and the emerging planetist society of the early 21st century, this attitude is mercifully changing and we are witnessing an immense growth of intercultural respect and tolerance. Global public opinion is at last catching up with the principles enunciated in the UN Charter and similar international agreements. This change of global heart needs now be embedded by two measures.  The first of these is global dialogue leading to the adoption of a cultural diversity convention. The second is to dramatically improve the way we communicate with each other and this means the universal introduction of a global language with is easy to learn, universally accessible and culturally unthreatening .</p>
<p><strong>Language and Global Communication, Need<br />
</strong></p>
<p>Humanity is growing at a startling pace. As Al Gore pointed out in “An Inconvenient Truth”, all time up to his birth had produced a world population of 2 billion people. We now are 9 billion, by the end of his expected span, we will be 15 billion people on this same small world. Clearly, we have things to discuss. We all share our air, our water, our fisheries, our ozone and our climate. We share biodiversity and science and creativity. We share obstacles like pride and prejudice and ignorance too. The single most useful tool that we can choose to equip ourselves with, to succeed in this challenge, is a common language.   In the next twenty-five years the proportion of products and services traded across international boundaries will probably double. With more and more communication occurring between different cultural groups and the formation of regional groups  such as an expanded EU, we face a rapidly growing global language problem    So far the magnitude of the problem we face is not fully recognized, possibly because there is such a low expectation that there could ever be really effective communication between peoples and cultures, perhaps because the immense costs are growing gradually (and being borne by others), and perhaps because it just looks too hard. But here is the problem as outlined by David Richardson:   With language, intellect joins intellect, and there are few limits to what we can ultimately accomplish. But it is a great irony that even in our advanced century, languages effectively divide, as well as unite the human race. If your language is English there are some 423 million other people with whom you can communicate freely (or could if everybody talked English the same way), but there are four billion people on the globe with whom you cannot  communicate at all. Of the two hundred mutually unintelligible ‘major’ languages spoken by a million persons or more, Mandarin Chinese heads the list with just about twice as many speakers as English. At least the names of a few dozen other tongues are familiar to us: French (115 million speakers), German (118 million), Russian (286 million), Arabic (180 million), and so on. Few of us could identify, much less understand a single word of, such other languages as Gujarati, Hakka, Kannada, Malayalam, Min, Oriya and so on, each with anywhere from 20 million to 40 million of native speakers or more. And nobody knows for sure how many are mother tongue—and therefore precious—to many more millions of our fellow inhabitants of Planet Earth.</p>
<p><strong>Language and Global Communication, Risks</strong></p>
<p>Language is a huge cause of misunderstanding. In 1955 the English-speaking world was shocked when Nikita Khrushchev, leader of the then Union of Soviet Socialist Republics (USSR) apparently declared ‘We will bury you’ in a speech to the United Nations in New York. It was a translator’s mistake. Khrushchev actually said, ‘We will outlive you’.   At present, governments spend large sums of money to enable the world to communicate effectively. In 1996 the cost for the European Parliament of every published word was 36 cents (US), and is presumably more today because the European parliament allows the use  of many more languages. The expense is due to the cost of translation and transcription services. As more nations join the EU the situation will become worse if each nation insists, as is likely, on speaking its own language in the European Parliament. If it is difficult with the present number of  EU members what will it be like with twice this number? Ten new member nations joined the EU in 2004, with others to follow.   Despite this high cost, the quality of communication is very poor. In international organizations such as the United Nations many delegates are disadvantaged in critical negotiations because they must express themselves in one of the six official languages of the United Nations. The pressure to add more languages will grow, particularly if Japan and Germany are elected to permanent membership of the Security Council as part of the reorganization of the United Nations system. Even in the late 1980s translation and transcription used 7% of the UN budget. Even in the late 1980s translation and transcription used 7% of the UN budget. It requires 400 hours of expensive translators’ labor to translate a one-hour speech in English into the other five official languages of Russian , French, Arabic, Spanish and Chinese. The translations have to be very carefully done, because a single mistake like the one made in Khrushchev’s speech could cause an international incident.   The difficulties of training and finding translators are going to increase exponentially. Imagine the European Parliament with a Hungarian or Slovenian speaking and expecting this speech to be simultaneously translated into Italian, Swedish, Lithuanian,  Polish and so on: a linguistic organizational nightmare! How many people would be fluent enough in both (say) Hungarian and Portuguese to translate simultaneously both ways? Imagine what fees they could demand for their services!     Translations of documents require frustratingly long waiting periods, and those who suffer these frustrations are, in reality, privileged people in terms of their communication skills. Their proficiency in languages is very high by most standards, and they usually have the support of language specialists. But the support of language specialists is not available to most people. Ordinary people who travel face the language problem every day. Consider, for example, communication between doctors and patients in a country where the language is not known by the visiting patient, or by newly arrived migrants who do not yet know the language of their new home. As global interdependence, trade and travel increase, these problems get worse every year. They are regarded as a normal and unavoidable consequence of trade and travel, but are they unavoidable? Any rational person would come to the conclusion that the birth of a planetary culture requires the adoption of a planetary language.</p>
<p><strong>Language and Global Communication, Choices</strong></p>
<p>The choice the world needs to make is whether this should be an existing national language which is given a new job to do or a new language designed specifically for the purpose.   For a question of such immense proportion, it is worth investing in a bit of thinking about the thinking called for. As Edward de Bono observed: Most bad thinking is not failure of logic, but of breadth.  So, pause to consider “who has a choice?” and “how does, and should, the world make choices?”   There are many who believe that the world has already ‘decided’ that the international lingua franca should be (or will be) English. English is favored as the priority language for people to learn if they want to be effective on the international stage. There is no doubt that this situation is a consequence of US political and cultural power in the 20th century, and before this the imperial power of the UK in the 19th century.    But is that the model of decision-making our spaceship Earth should use?   Most citizens of wealthy English-speaking countries pay taxes for the common good, support worthy causes, at least occasionally, and, at least nominally, subscribe to the belief that it is right to aid the disadvantaged. Perhaps they can, and will, see that this global decision should not be claimed by commercial interests, or by the exercise of inherited privilege but by a more equitable consideration of the consequences to all stake-holders.    If they do they may recognize that this question impacts on every single person in the world, and even future persons not yet born. Taking this into account, the proportion of the current and future Earthlings who already speak English goes from being a minority, to being a tiny fraction of the total stakeholders. The significant statistic becomes the difference in learning time, for English and the alternative, for the vast majority who have neither.   English is a notoriously difficult language to learn and most people who try to learn it fail. English is relatively so difficult that it will only ever be an elite language , just as it remains an elite language in India after more than 100 years of language instruction in Indian Schools.   The recent market penetration of English has been huge. However will this (and should this) continue as India and China emerge as powerful nations in the 21st century, and an integrated Europe and resurgent Russia regain some of their former influence?     It is not sensible to make choices about global language policy to reflect temporary political power realities. Instead it should be based on more rational criteria such as ease and cost of learning, and whether any cultural imperialism would accompany its widespread use.     Esperanto has been a living language for about a hundred years since it was designed as an international language that would promote the development of internationalist values. Ludovic Zamenhof spoke twelve languages and combined the most useful elements of each to design a politically neutral language of remarkable economy and flexibility. The American linguist Mario Pei says, of Esperanto, ‘it is an artificial language just as a motor vehicle is an artificial horse’. Esperanto has a mixture of linguistic roots derived from Romantic, Germanic and Slavic languages so it will be widely accepted as a trans-European language. Some of its strongest adherents are Esperanto clubs  in Poland, Hungary and Bulgaria, so the accession of eastern European countries into the EC will improve its visibility across Europe. Interestingly, China and the Republic of Korea have strong Esperanto movements and these cultures find Esperanto very easy to learn. Most people can use it effectively after studying it for six months to a year.   Many people involved in languages perceive Esperanto either as a threat to national linguistic cultures or as a language of no culture. In fact it is a language for a now emerging planetary culture; Zamenhof was a visionary a hundred years ahead of his time. Esperanto has survived through the intolerant and culturally imperialistic modernist era intact and can be now looked at afresh as a possible lingua franca for the emerging 21st century global society.  Esperanto does not threaten any tribal culture as would English or another national language as an international lingua franca. Esperanto solves in a practical, low cost and culturally non-threatening way the problem of international or universal communication. In late 2003 a meeting in the EU considered the possible role which Esperanto might play in the future of Europe. It is possible that in the not too distant future Esperanto will be added to the official languages of the European Parliament.   Imagine the UN General Assembly on the 1st September 2014 making a collective decision to adopt a global lingua franca and to commence its world wide use 10 years later after that date and after the implementation of a 10 program  After 1st September 2024  all international conferences would be held in this language, as is the case with the World Esperanto Congress today- with thousands of participants from all continents  and with no expensive translators in sight! Each cultural group would discuss things in its own language, but when they come together with other cultural groups they would use a language which is both everybody’s and nobody’s language. It would be a little like monetary union in the EU but on a much grander scale.</p>
<p><strong>Future Taking/ Future Making</strong></p>
<p>When the state of Israel was established, Hebrew was chosen as the language of the new state, and it is now at the centre of Jewish culture there. At that time Hebrew was a language spoken fluently by very few Jews even though almost all of them knew some Hebrew. All immigrants arriving in Israel were required to become fully fluent in Hebrew so that they could participate effectively in Israeli society, and through this all were put on an equal footing. Had one of the other national languages spoken by these immigrants been chosen instead, some migrants would have been advantaged against all the rest. The choice to use Hebrew and to require all would-be Israeli citizens to learn it was an act which consolidated their nation building and created an astonishingly cohesive society in Israel within a generation, because it de-emphasized difference and emphasized unity and cohesiveness.  The world now faces a choice similar to that made by the founders of the state of Israel. If Esperanto was everyone’s second language we would be better off because we would be placing everybody on an equal footing, avoiding any cultural imperialism, and so enhancing global cohesiveness.   It would not have been hard to find opponents to the introduction of Hebrew in Israel, to find those who said it was too hard, not their problem, something that would solve itself. Nevertheless, some people found the resolve to make a future.   We could do that too.</p>
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			<media:title type="html">cameronreilly</media:title>
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		<title>2050 review on The Leadership Hub</title>
		<link>http://designing2050.wordpress.com/2009/06/23/2050-review-on-the-leadership-hub/</link>
		<comments>http://designing2050.wordpress.com/2009/06/23/2050-review-on-the-leadership-hub/#comments</comments>
		<pubDate>Tue, 23 Jun 2009 05:05:49 +0000</pubDate>
		<dc:creator>cameronreilly</dc:creator>
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		<description><![CDATA[Here&#8217;s a very positive review of Designing 2050 on a site called The Leadership Hub: Excerpt: The more I read of Peter Ellyard’s fabulous book Designing 2050 the more inspired I am and the greater the clarity for me in understanding the differences between leaders and managers and how we combine to move to the [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=designing2050.wordpress.com&amp;blog=2943110&amp;post=59&amp;subd=designing2050&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.theleadershiphub.com/blogs/management-vs-leadership-lead-spaceship-earth">Here&#8217;s a very positive review</a> of Designing 2050 on a site called The Leadership Hub:</p>
<p>Excerpt:</p>
<p><strong>The more I read of Peter Ellyard’s fabulous book Designing 2050 the more inspired I am and the greater the clarity for me in understanding the differences between leaders and managers and how we combine to move to the future.</strong></p>
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		<title>Designing 2050 Narratives</title>
		<link>http://designing2050.wordpress.com/2009/06/16/designing-2050-narratives/</link>
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		<pubDate>Tue, 16 Jun 2009 04:38:27 +0000</pubDate>
		<dc:creator>cameronreilly</dc:creator>
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		<description><![CDATA[Peter Ellyard is now conducting events entitled Designing 2050 Narratives, based on the tile of his most recent book Designing 2050: Pathways to sustainable prosperity on Spaceship Earth which was launched by the Governor of Victoria Professor David de Krester in February 2009 This is a collaborative long term planning game similar in nature to [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=designing2050.wordpress.com&amp;blog=2943110&amp;post=56&amp;subd=designing2050&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>Peter Ellyard is now conducting events entitled Designing 2050 Narratives, based on the tile of his most recent book Designing 2050: Pathways to sustainable prosperity on Spaceship Earth which was launched by the Governor of Victoria Professor David de Krester in February 2009   This is a collaborative long term planning game similar in nature to the hypothetical as devised by Geoffrey Robertson. These can be conducted on an audience wide basis or with a small number (up to 12) on a stage in front of an audience with or without an additional audience participation process which involves the audience briefing an individual as their representative ahead of the game beginning.</p>
<p>This game is based on the recognition that the world should all be on the same side and must cooperate if it is to uplift the world out of the global financial crisis, meet the challenge of global warming, and mutually benefit from  world trade ( the Doha Round) . A global dialogue is now taking place about the year 2050. This dialogue focuses on by how much and by what means humanity should collectively reduce global carbon emissions and global atmospheric carbon concentrations to maintain the planet is a state where it will be possible to thrive on it forever.  Never in human history has the world’s people ever held a discussion about what all of us should seek to collectively achieve in two generations time. That this is taking place at all is should be something humanity should collectively celebrate. The next question then is what other goals and targets should the planet achieve by the year 2050- to ensure we are to create a prosperous, sustainable, harmonious and just future for all-and how can we achieve these targets. This is the question which first the book and now the game seeks to answer. More than 70% of the products and services, which will be present in world markets in a generation’s time have yet to be invented.  It is possible to envision what these products and services will be for many of them will help to create such a future for all. This will in turn enable people to glimpse the emerging 21st century global economy.</p>
<p>Many Designing 2050 Narratives are set in the year 2025 and will simultaneously look forward to the year 2050 and backward to the present and will utilise insight, foresight and hindsight – and forecasting and backcasting. The game will usually last between 90 minutes and three hours.</p>
<p>Peter conducts these with or without collaborative cybertechnologies which are used to collect and organise contributions for subsequent inclusion into visions of the future and strategic plans to realise these envisioned futures</p>
<p>The aim of Designing 2050 Narratives is to encourage the development of long term envisioning and strategic planning and thinking skills, to encourage the development of a sense of responsibility for the future of our planetary home, be future makers rather than future takers, and to prosper from doing so.  If warranted some individuals will be given a brief to represent particular vested interests in order to create a more dramatic atmosphere and remind the audience that at times finding a successful outcome will require ‘mutual coercion mutually agreed upon’.</p>
<p>For more information about the Designing 2050 Narratives, please contact please contact Sandra Rogerson from<a href="http://www.saxton.com.au"> Saxtons Speakers Bureau</a> at <a href="mailto:srogerson@saxton. com.au">srogerson@saxton. com.au</a>.</p>
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			<media:title type="html">cameronreilly</media:title>
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		<title>Now it is the optimists who are the realistic ones</title>
		<link>http://designing2050.wordpress.com/2009/04/21/now-it-is-the-optimists-who-are-the-realistic-ones/</link>
		<comments>http://designing2050.wordpress.com/2009/04/21/now-it-is-the-optimists-who-are-the-realistic-ones/#comments</comments>
		<pubDate>Tue, 21 Apr 2009 04:44:31 +0000</pubDate>
		<dc:creator>peterellyard</dc:creator>
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		<category><![CDATA[Peter Ellyard]]></category>

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		<description><![CDATA[When I read the press comment about the global financial situation or the likelihood of reaching global agreement on climate change in Copenhagen in November I become astonished about the pessimism of mainstream commentators and economists . Each of these people who usually claim the mantle of realism for themselves when they are actually the [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=designing2050.wordpress.com&amp;blog=2943110&amp;post=52&amp;subd=designing2050&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>When I read the press comment about the global financial situation or the likelihood of reaching global  agreement on climate change in Copenhagen in November I become astonished about the pessimism of mainstream commentators and economists  . Each of these people who usually claim the mantle of realism for themselves when they are  actually the ones who are out of touch with reality  Each of these commentators construct his/her arguments by comparing current problems  with past crises when our perceptions were dominated by nationalist thinking and the expectation that international leadership such as the leaders at the recent G20 meeting  would continue to give priority to  national interests over planetary interests. I commented recently on the G20 summit . These comments can be found in this blog.  I predicted  a much more optimistic result than most commentators did . I sent the copy to a major Australian newspaper which  said they would not publish because they believed that my comments were unrealistically optimistic . Well as it turned out I think I got it pretty right. Even allowing for the cynicism of much of the media they  looked at the problems facing the G20 from a nationalist and not a planetist mindset, and without recognizing  the genuinely new  circumstances of the G20 meeting .  The world is now firmly embedded in a global culture which is says that cooperation on these major issues of collective survival is in our interests and competition is not.    When the leaders of 85% of the worlds population and 90% of the world&#8217;s GDP meet and agree to do something collaboratively -as they did- it is indeed historic .  Old thinking  believes that such an agreement would be  excessively altruistic when in fact it is in our enlightened self interested to raise the bar on possible agreement and to make decisions  which are elevating and not based on the least common denominator.  Such decisions involve what  Garret Hardin called  &#8216;mutual coercion mutually agreed upon&#8217; . Now there is recognition that we are on the same side and that we will either all  succeed  together or fail together.   What G20 leader would want to be the one who prevents such a global agreement  when the issues are so serious, such saving ourselves economically speaking by fixing the global financial crisis,  seeking  ecological salvation through collaboratively  facing with  the climate challenge together ,or on increasing out mutual interdependence and mutual benefit by completing the Doha Round of trade talks. I predict all three of these major issues will be significantly progressed by the end of 2009. However don&#8217;t expect many old thinking economist and newspaper commentators to predict this  . </p>
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			<media:title type="html">peterellyard</media:title>
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		<title>Needed: A vision and a strategy to realise successful Ageing</title>
		<link>http://designing2050.wordpress.com/2009/03/26/needed-a-vision-and-a-strategy-to-realise-successful-ageing/</link>
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		<pubDate>Thu, 26 Mar 2009 00:58:01 +0000</pubDate>
		<dc:creator>cameronreilly</dc:creator>
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		<description><![CDATA[Question. Is Australia ageing successfully? I have asked this question to hundreds of people and so far only one person has ever said yes. Many, perhaps most, say no and the rest say we are doing OK but that there is massive room for improvement. From those who say we are not doing a good [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=designing2050.wordpress.com&amp;blog=2943110&amp;post=31&amp;subd=designing2050&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>Question. Is Australia ageing successfully? </p>
<p>I have asked this question to hundreds of people and so far only one person has ever said yes. Many, perhaps most, say no and the rest say we are doing OK but that there is massive room for improvement. </p>
<p>From those who say we are not doing a good job at creating a Successfully Aging Australia (SAA),  why do you say so   and can you nominate some :<br />
Obstacles and Problems in current arrangements you would remove?<br />
Improvements to current practices, policies and actions which you would make?<br />
Initiatives- what would you do to accomplish new ends and means or to give attention to current neglected areas of concern?<br />
Heritage- what would you would keep and nurture so that when you change every thing else you would not throw out babies with bathwater?<br />
Baggage –what current mindsets, attitudes , policies and behaviours you would eliminate because their retention is preventing us from implementing successful change?</p>
<p>In addition if you think there is room for improvement could you nominate a quality, facility or opportunity to  create successful aging which you would introduce</p>
<p>There are some places where demographic change is well in advance of us, such as Japan. It is my view that the Japanese are doing a somewhat better job of successfully aging than us, but it is also my belief that they also could do a lot better. Therefore what I am suggesting is that if Australia finds a way to age successfully then we will have a major 21st century export industry as we could export of successful aging products and services to the world which also want to know how to age successfully. In previous generations when more people died younger successful aging would not have the priority it should be now. People are now living longer but I don’t think any of us could say that these extended lives are as fulfilled as they could be. Our failure is that we are not imagining enough of what is possible. </p>
<p>Leadership and Management for realising successful ageing </p>
<p>Each of us want to influence the future, and when we seek to do so we do it in two kinds of ways.<br />
We can act as a manager-of-self and become prophets.  We ask the question what will the future be like – what is the probable future? We look and trends and seek where we think where they are taking us –either to paradise , hell or something in between , and then we seek to eliminate the problem and obstacles which could limit our capacity to maximize the benefits and minimize the costs of following along this trend line. This is a rather fatalistic way of behaving , but in fact many of us, including our major corporations do just this<br />
We can also act as leader-of-self and become visionaries. We ask the question what should or could the future be like- what is the preferred future?  Leaderdhip is about  have a dream of a preferred future and seeking to realise it.    </p>
<p>Australia is an over-managed and under-led country and there is too much prophecy and management, and not enough vision and leadership. </p>
<p>George Bernard Shaw summarised this difference between the manage and the leader in each of us when he said<br />
Some people see things as they are and ask why? I see things as they could be and ask why not</p>
<p>This is true for so called ‘aged care’. We confront a probable future of apparently inevitable increases in disability and illness as a part of ageing and in response to this we create a system which accepts this as inevitable and construct often expensive systems to ameliorate this increasing disability and illness . The result is an over medicalised illness care system which consumes vast resources, which assumes that people who are not ill, but not necessarily well, should receive little support even if they are poor from the  pension they receive from so called aged care system, and only need help them when they a show increasing disadvantage or disability. We need public policies which give more attention to assisting those who are not working full time and are well to live fulfilled and balanced lives. And we need to remember that a stich in time often saves nine.   </p>
<p>No long ago I advised a so called a health insurance company  (read illness insurance company). It was struggling to remain profitable  and had just about run out of ideas about how to  contain costs.  After getting them to admit that their business had nothing to do with health, but a lot to do with illness , they admitted that their core business was illness rather than  health insurance.  I asked them could they imaging creating good health- establishing wellness creation as a goal as well as healing illness – and  though this change  becoming a true health care ( read promotion) company. I suggested that they could do so  by becoming involved (say) in gymnasiums, health and yoga retreats, health food, and personal training? They were so what I called problem-centred in their strategic thinking- that is  focussing on overcoming problems rather than pursuing new initiatives outside their current core business &#8211; that this possibility had not really occurred to them . I then  suggested by making people healthy in their health creation business they could give a reduced fee for their illnessinsurance  services to their healthier customers- just like a  no claim bonus in car insurance. Similar thinking totally dominates aged care in Australia </p>
<p>Our aged care system has not yet willing or is even or is unwilling to commence a conversation about what a successful aging Australia, would look like as a preferred future vision, and what a elements would be elements of  a mission directed strategy to create such an outcome. To me there seems very little real leadership in the so our called aged care sector &#8211; both in government and in the age care industry itself– leadership which would be willing to commence an envisioning  and strategic planning  process to create a successfully aging Australia.      </p>
<p>When I work with clients in your industry I have fun asking facilities owners and CEOs this question ’when your time comes will you be happy to live in one of your own facilities. There  are very few who answer yes. They then tell me that plan to stay at home.   This is a classic example of being over managed and under led. The manage/prophet in these CEOs follows the trend and then constructs facilities based on their own understanding of these trends. The result is a bricks and mortar and over medicalised response to fulfilling the needs of the aged . What they seem  less willing  do is to walk into the future in their own imagination (which is what leaders do) &#8211; visualise their own preferred future and that of their friends and colleagues, and then realise this vision by constructing it on the ground. So I ask them if you want to live at home yourself why are you not using this knowledge to inform you business rather than following trends ?  They could invent the ‘nursing home at home’ if they did so, and therefore minimise the institutionalisation of aging. Such a solution would be a marvellous export industry. consider ‘meals on wheels;  and create a generic ‘X on wheels’. What could ‘X’ become if we were to construct a major national initiative based on inventing the ‘ nursing home at home’ This  could include new forms of housing to create new synthetic extended and nuclear family arrangements to make up for any decline in natural family support for the aged  </p>
<p>The fact is we have no idea of what would compromise successful ageing, simply because we have not asked the question and sought to answer it. We cannot work to create a future which we do not first imagine. </p>
<p>Now what might be some components of successful ageing? </p>
<p>Here are few ideas.   </p>
<p>Indian Summer Adulthood </p>
<p>Most of us enjoy a period after we finish full time employment, when we can live for decades of mostly healthy living . This is a period in our lives which I call ‘Indian Summer Adulthood’ when living fulfilled lives in not only possible but actively sought by most people. In this period of life we might work a couple of days per week to maintain our career paths as an active core in our lives, but usually we will act in a more of a  mentoring/advisor role  rather than a hands on role &#8211; where our accumulated wisdom will be valued by younger work colleagues. There is no reason why we should not persist in doing this until we no longer wish to or are unable to do so. </p>
<p>Balancing wellness and illness in successful ageing </p>
<p>To create successful ageing we need to pay at least as much attention to wellness as we do to illness. Right now wellness is almost invisible in our discussions about ageing.  Wellness is the opposite of illness but illness and disability have so dominated our dialogues about ageing it has become the norm. Wellness consists of two parts, what I call wellbecoming –becoming well or healing, and wellbeing- being well and &#8211; maintaining wellness.  We  have institutionalised aged care not with the aim of promoting wellness but to try to achieve the efficient management of illness and the model we have come up with the nursing home many or may not be the most efficient way to achieve this goal. We have created many problems for our aged by too readily separating them from their families and by over institutionalising our response to the aging of our society. Yes families struggle to look after their aged but this does not mean that separation into institutionalised facilities is the only way to go. How could we keep our old at home and give them the support they need on tap but decidedly not on top? How could we not only have a nursing home at home, but also support families so they are more resilient and better able to look after the old? Unless we ask these questions we will not answer them. Again it is time we asked more questions to explore alternatives to current solutions. In our journey through life we start as dependent children, then transform into independent adolescents and finally into interdependent adult hood. We all know that the we all prefer interdependence as the optional form of  relationship and we willingly  surrender some of our independence in adulthood because of the benefit and synergy which comes from union. As we get old the process reverses with widow/ widower hood and nursing home and increased dependence .  However   we need new public policy as well as greater entrepreneurship to maximise the retention of the years of interdependence and independence , including encouraging new forms of interdependence when a spouse dies. </p>
<p>Wellness and Meliors </p>
<p>I have borrowed a concept from the human ecologist Stephen Boyden. In introducing this concept he says:</p>
<p>Much emphasis has been given, quite rightly, to the importance of stressors as aspects of life experience likely to interfere with human wellness. But this is only part of the picture…any human being should be regarded on a continuum between a state of distress and its opposite—let us call it a state of bliss. Stressors are those experiences which tend to push the individual towards one end of the continuum—towards a state of distress. We suggest that, in our attempts to describe or analyse human situations we should pay as much attention to those experiences that can have exactly the opposite effect to stressors, and that push the individual towards a state of bliss. We call these experiences meliors. The position of the individual on the distress–bliss continuum is thus largely a function of the balance between meliors and stressors in her or his life experience.</p>
<p>I now work with clients to identify their own meliors- and we all have individual list which we add to and delete from throughout our lives. I encourage all my clients assemble their meliors into a kitbag into which they reach on a regular basis. The bliss industry and the provision of meliors is a huge  21st century  global industries and it is growing rapily ( eg spas , organised sport of concerts.  We should be encouraging our old to consider their current melior list and consider both adding to it and taking melior time more often. </p>
<p>Insight , Foresight and Hindsight in future making .</p>
<p>As we age most of us do more future taking and less future making. However I think that maintaining a capability to be a marvellous future maker and not merely slipping into increased future taking, is a critical component  of successful ageing. The best way to predict the future is to make it. Even in the last years of life a commitment to keeping a balance between future taking and future making is critical . Success is largely about being able to intervene in ways  so that we remain able to shape future outcomes.    </p>
<p>Good future making requires that we plan for the future through insight, foresight and hindsight. When I work with the young or people in mid career about career and life paths and choices, I work with them on three dialogues which I call respectively the  destiny dialogue ( based on insight), the destination dialogue  (based on foresight ) and the derivation dialogue (based on hindsight). In each of these one can conduct a dialogue with family, colleagues and friends ,and increase ones understanding   As we get older  we often have a deeper understanding of our own special gifts- our destiny –which for me is a summation of one’s purpose in life .  One’s destiny is a combination one is good at (aptitude) and what one loves doing passion). As we look forward we should be seeking emerging opportunities which are closest to ones destiny. Following your destiny and realising in a forward journey defines ones work – that which one does which gives meaning to ones life. Whether of not this  also becomes one’ s employment – earning income from doing ones work – depends on ones own personal priorities.   The final dialogue is what I call the derivation dialogue, (based on hindsight) &#8211; as we review our journey thus far. We can determine what is the heritage we should keep and nurture and &#8211; as we age- consider leaving  behind us as a legacy-  and what is baggage  (the accumulation of experiences, mindsets and behaviours which we should throw out , because its retention will prevent one being a successful future maker. and we are never too old to contemplate one’s baggage and seek to remove it from our lives. </p>
<p>I often ask senior executives this question:</p>
<p>The year is 2050 your children and grand children are standing beside your grave on your birthday. In on sentence how are they remembering you? . Thinking about creating and nurturing the legacy one wants to leave behind is to me a critical part  of successful aging.</p>
<p>Keeping resilience into old age:  re-imagining future options and possibilities</p>
<p>Aging is associated with decreased physical and mental capabilities. Sometimes we lose the capacity to do something we love to do –playing a sport for example.  One door closes, but the challenge is to find now doors to open, new things which one can do within the constraints of one’s current abilities. This can be done by reviewing ones destiny again , one’s  aptitude plus passion in the new modified circumstances. Commencing something new or initiating a new relationship can be totally revitalising.  As we get older many of us tend to do this less. </p>
<p>Elderhood</p>
<p>Throughout human history ageing has been associated with elderhood . Respect for traditional elderhood  disappeared with the rise of modernity and the spread of imperialism and religious evangelism , which placed little respect for old and traditional knowledge. Traditional societies carefully considered what skills and behaviours were necessary for success in the adult world and sought to ensure that these were well learned by the young during a process called initiation during the age of puberty. At this stage the responsibility for raising the young was formally transferred form the parents to the grandparents generation . Initiation of the young, who at puberty are  thirsty for sip the cup of adult knowledge were given formal entry into the secrets and responsibilities of adulthood. The elders accepted this responsibility, and this minimises the distress that every parent and child faces at puberty when the relationship between the two is being reconstructed from  one based on the child’s dependence  into on based on the child’s independence.</p>
<p>We are not only not created successful aging because we have never tried to consider what might constitute successful ageing.  We have likewise also failed to envisage and create successful adulthood because, unlike most of our traditional ancestors, we have never tried to consider what might constitute successful adulthood and then established a specific curriculum at puberty to realise it. In our rush to modernity we threw out all this baby with the bathwater. Now with the arrival of post modernity we are starting to bring it back , but again without any coherent vision of successful adulthood. Every teacher I know tells me that year in our secondary school is a waste of time and money. What we should do is reintroduce a universal ‘initiation into adulthood year in about year 9 to teach out young how to be successful adults. At that time the responsibility for the raising of the young was passed from the parents generation to the grandparents generation-to the elders. Imaging a transformed secondary school where elders come back into the education system and help transform the young for successful adulthood. Imagine two associated credentials: one received by the young as a certificate of adulthood on completion of the initiation year  and another which is a qualification held by aged people who want to playa r role as elder- perhaps a one year certificate in a university.</p>
<p>Creating a pathway to effective healing, fulfilled wellness and successful ageing </p>
<p>It should be a goal of all public policy to ensure that each of us assumes the maximum possible responsibility to create for themselves their own health and wellness, and to age successfully so they burden the community to the minimum extent.  What we need to do is to create a framework so that this becomes possible.    </p>
<p>Imagine a pathway—a sort of yellow brick road to realize one or more of the ends of :  effective healing, wellness and successful ageing. Each of us should have a vision of ourselves having achieved this successfully. As a motivator, we should bear in mind that the probable future of more of what is happening now will often lead to continuing decline and even a lifetime of palliative care.  Doing nothing new will inevitably lead to this outcome.</p>
<p>Along this yellow brick road the travelers should be provided with information about their current status and progress and<br />
be provided with  information to enable them to make choices about the next steps on the pathway. Where possible this journey should be undertaken by independent, sensible individuals and communities who accept the responsibility for navigating their own way to effective healing, fulfilled wellness and successful ageing, and who negotiate and accept services from appropriate service providers while traveling down it. The relationship with each provider would be an interdependent one where both parties make mutual obligations so that the benefits of the service are maximized. For example, many people with chronic illnesses can and should visualize and then accept more responsibility for creating their own healing and they should have much better command over their healing and wellness journeys.</p>
<p>There will always be times when the sick, infirm and aged will be incapable of making informed choices and dependent on services. But this should be the exception rather than the rule, which is clearly not the case at present. The majority of us will be able to travel down such a pathway under our own steam most of the time. We should be able to negotiate which services we need and to maximize choices about future directions and service options. Imagine an interactive computer program involving not only IT (information technology ) but also for its 21st century  successors KT (knowledge technology) and WT (wisdom technology) as well, which provides a set of guideposts enabling millions to undertake this conceptual journey. It also connects them to service providers, to learner-driven and just-in-time knowledge, and to insights about their current status and the next tasks and possibilities on their journey out of illness (if they are ill) and into wellness or successful ageing. Such a system would not replace interactions with real people such as service providers, but it would enable each person to understand their situation, status and progress, and to establish goals to be sought and realized at each stage of the journey. They could obtain different opinions at different stages in order to minimize risk of misadventure and maximize their forward journey while at the same time accepting  responsibility for the choices they make. Such a client-driven process would be a challenge to many current service provision regimes. With wellness services we are currently at liberty to make free market choices as we like and we mostly navigate our own way down a pathway to wellness even if we do not recognize the existence of such a pathway.</p>
<p>When we make choices about our lifestyle we commit ourselves to traveling down a pathway to either increased likelihood of illness or increased likelihood of wellness. Some of us make good choices and act on them, and we travel down a pathway to better health and wellness. Some of us do it badly or not at all. With each cigarette we smoke we travel down a path which shortens our life journey, and with each walk we don’t take we do likewise. However, it would save a lot of health dollars and lead to happier  and more productive lives if we were encouraged to make better choices by a mission-directed system.</p>
<p>We could also ensure that all service providers in the healing, wellness and ageing industries have software pathway templates. In this way all their clients can be serviced through case-management programs based on their clients accepting responsibility to walk this pathway themselves and accept<br />
services, support and guidance when it is needed. This would be a case-management system for effective healing, fulfilled wellness and successful ageing. </p>
<p>Ways and wares for successful aging </p>
<p>To create/invent  any new future including successful aging we will need many new innovations . Success goes to those who get to the future first. And those who create it have an export industry, provided we market the innovations needed to create successful ageing. I want to introduce on of my core concepts – which I call ‘ways’ and ‘wares’. When we want to achieve a new outcome or future we need to invent the means to get there, and it follows that we must create and market the new innovations needed to realise our goals . Ways are innovations to what we do and to how we behave : Wares are innovations to what we  use- new products , services and technologies to accomplish a new sought outcome. Here is an example  A water conservation way would be shortening your shower time from six to three minutes. A water conservation ware would be a  new low volume shower head. Here are some of the ways and wares we could innovate and market to create successful aging: </p>
<p>• aged and disabled worker support ways and wares. Imagine the innovations that could be developed to enable a disabled person to work in a normal work environment, so that his/her productivity in and fulfillment from work is maximized.<br />
• working-from-home ways and wares. Imagine how we can better connect home office environments with other work environments to enable seamless and productive work outcomes for all.<br />
• aged mobilisation ways and wares. Imagine new ways to help old people remain mobile so that they can visit or go out shopping. Some would involve public transport and some private transport.<br />
• remote aged healing and wellness support ways and wares. Imagine how healing and wellness can be promoted through home visits and the remote delivery of goods and services.<br />
• shopping-from-home ways and wares. There is shopping we enjoy and want to do, and shopping we hate doing and have to do. Shopping perfection involves doing the first ourselves, and replacing the second with home delivery. How could we best do<br />
this?<br />
• aged home services ways and wares. Imagine all the things which could be delivered through an aged people specific home<br />
services industry.<br />
• nursing-home-at-home ways and wares. Think of all the elements which are in a nursing home, how many of these could be delivered remotely into homes, and how.</p>
<p>Aged and disabled worker support ways and wares will keep people in the workplaces for longer: providing, of course, they want to. During Indian Summer Adulthood there should be increased freedom to determine the balance between going to work and working at home, provided that the workplace as a whole does not suffer significantly as a result. Many professionals—lawyers, doctors and teachers—already do this, and now more trades people are joining their ranks. Many baby boomers have rejected the concept of retirement as it has been traditionally understood, are not leaving full-time work as they used to, and continue to work as part-time knowledge workers. Working lives are lengthening and working weeks are shortening in the 21st century. In this way income from work is being derived for longer periods in the often decades-long period of Indian summer adulthood, therefore lessening pressure on superannuation programs and government pensions. Indian Summer Adulthood will therefore be a time when society adjusts to ensure that all those who want to work can do so for as long as they would like to or need to. And governments will need to make the same public investment to provide the physical and social infrastructure for an Indian Summer Adulthood world in the way they have built and funded the operation of schools for the young in past decades.</p>
<p>As for aged mobilisation ways and wares, older people or those who have a disability need to be given the capacity and flexibilityto keep much of the mobility they enjoyed in their earlier lives. How could this be done? Significant advancements in innovation in personal transportation have been developed for the disabled sector, and many of theses innovations can be tailored to the aged. There will be a huge market for these innovations. If an aged person can’t (or shouldn’t) drive a car the employer or the welfare system could provide flexible public transport. This could include vouchers for taxis or dial-a-bus services for work journeys or for going out for shopping or entertainment, or to see friends. How do you feel when you see an old and fragile woman wheeling a heavy shopping wagon back home from the supermarket? There has to be a better way. That better way is a part of the whole Indian Summer Adulthood industry.</p>
<p>Imagine the many aged home services ways and wares which might comprise components of this industry. Another huge industry for aged people is education, which has already started with organisations such as University for the Third Age. In twenty years it is likely that the budget for learning for older people will be as big as the budget for children. As there is some evidence that keeping the brain active is one means of deferring dementia . Imagine aged learning ways and wares. All of these categories of innovations will be in more demand as Indian Summer Adulthood becomes a major focus for our ageing society and all will be important for the creation of successful ageing. There will be many innovations needed to fulfill this journey. Those who create the ways and wares for successful ageing will prosper, for there will be huge global markets for their innovations.</p>
<p>Can you imaging some of the new ways and wares to realise – for example &#8211; successful adulthood,  to create a nursing home at home, to enable partly disabled to continue to work during Indian Summer Adulthood , to make Elderhood effective in our schools , and  to provide new meliors to create greater aged bliss.</p>
<p>Conclusion </p>
<p>I have suggested some ideas about of what might constitute successful ageing. What are your own thoughts?</p>
<p>We need a vision for successful ageing. At present we have what I call a problem centred approach to ageing-when we identify an area of failure and then seek to ameliorate the problem.  We dedicated ourselves to removing problems caused by unsuccessful aging not create a vision and a strategic mission to realise successful aging. Irrespective of what you think should be a constituent of successful aging, we all know that merely fixing the obvious failures will not get us to where we want to go. To remove problems from the future merely creates a future which is less awful.  To create a magnificent future including  one where our society successfully ages, we have to imagine and then discuss what constitutes successful aging. And successful aging for me  means  that we design it so that the ageing remain in command of their lives and future to the maximum possible extent, and they ensure that they are effective future makers. </p>
<p>We cannot work to create a future which we do not  first imagine. </p>
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		<title>The G20 Summit :  This time we are all on the same side and we will put the planet first.</title>
		<link>http://designing2050.wordpress.com/2009/03/18/the-g20-summit-this-time-we-are-all-on-the-same-side-and-we-will-put-the-planet-first/</link>
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		<pubDate>Wed, 18 Mar 2009 01:40:38 +0000</pubDate>
		<dc:creator>cameronreilly</dc:creator>
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		<description><![CDATA[The G20, the Presidents and Prime Ministers will meet in London on 2 April. This meeting is both short-term urgent and long-term important as the world is facing challenges as great as any faced by humanity since the end of World War 2. The transfer of action from the narrowly based Eurocentric G8 -which consists [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=designing2050.wordpress.com&amp;blog=2943110&amp;post=43&amp;subd=designing2050&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>The G20, the Presidents and Prime Ministers will meet in London on 2 April. This meeting is both short-term urgent and long-term important as the world is facing challenges as great as any faced by humanity since the end of World War 2.  The transfer of action from the narrowly based Eurocentric G8 -which consists of the USA, Canada, , Great Britain, France, Germany, Italy, Russia , Japan &#8211; to the more multicultural G20 is immensely important . Not only does this transfer decision making power to what is now 85% of world GDP, but it also draws participation from a wide diversity of cultures with countries such as South Africa, Argentina, Indonesia, Saudi Arabia, Mexico, Brazil, China,  South Korea, India, The European Union, Turkey and Australia being added to the G8 group of collaborative participators who will meet in London.  The official web page succinctly outlines the challenges before the G20:</p>
<p>First, to take whatever action is necessary to stabilise financial markets and enable families and businesses to get through the recession. <br />
Second, to reform and strengthen the global financial and economic system to restore confidence and trust. <br />
Third, to put the global economy on track for sustainable growth.</p>
<p>The third item of sustainable growth is broken down to further three  components<br />
Trade, jobs and skills &#8211; This includes kick restarting and completing the Doha Round of trade negotiations by the end of this year to ensure that trade becomes even more open and free and nationalist retreats to increased protectionism are avoided.<br />
A low carbon recovery.  This involves meeting the threats and taking the opportunities posed by global warming and commit the world to reach an agreement for post 2012 in Copenhagen also by the end of 2009,  and<br />
Providing for the poorest . This includes assisting the world’s poor to utilise this increased global trade and investment to lift themselves out of poverty so that the 21st century is not characterized by what Nelson Mandela  describes as ‘islands of plenty in seas of poverty’. This also  involves the globalisation of responsibility as well as of trade and investment.  </p>
<p>So the year 2009 will become a year for collaborative purposeful action to realise some very significant shared global goals. The reason for this is because this meeting will be characterised by another feature which is genuinely new. In all of these critical agendas humanity faces danger as a single global entity, it is perhaps equivalent to the planet collaborating to face an invasion of the Earth from outer space.  We must collaborate and not let our differences undermine our work. In this case there will be no option for some to win and some to lose: we all will win or we all will lose. Now we must collaborate as if we are members of a single planetary tribe.  </p>
<p>Indeed the current global suite of interconnected crises, could be the very thing to remind us that we are living on a planetary spaceship, and that we must collaborate like members of its cosmonaut crew rather than as cowboys who can do as they like on the range, and settle our differences by competition and confrontation. Our capacity to do great collateral damage to each other has reached the point that we have no choice other than to accept our collective responsibility to reach agreements which Garret Hardin described as ‘mutual coercion mutually agreed upon’.  </p>
<p>The positive value of such diversity and purposeful collaboration will be immense. The first result is likely to be a global economic recovery which will be much more rapid than many people fear.  We have never before experienced such a broadly based purposeful collaborative effort before, and as a result of this collective effort economic recovery by the end of  2009 is likely to be substantial.  The meeting will achieve a result to eliminate the threat caused by trillions of dollars of toxic assets because the costs of not doing so in terms of stimulating banks to lend more is unacceptable. </p>
<p>For the first time in human history we are starting to recognise that we are not only nationalists but planetists as well. When John Howard said that signing the Kyoto protocol was not in the national interest, many of us disagreed because we regarded that signing this protocol was in the planetary interest, and that now the planet must have priority over the nation.  The first allegiance of 1.5 billion people, including the rapidly growing global educated middle class, increasingly goes to planet first and nation second. Nations and corporations are now very aware  that permitting corporate, national or individual greed and self interest to run riot has created much of the current planetary mess we now collectively face.  In a world of growing interdependence and interconnectedness adherence to planetism- putting the needs of the planet first &#8211; is growing.  One of the key transformation which is occurring with the birth of planetism is that the world is becoming less individualistic and more communitarian Just as we no longer tolerate individual smokers who smoke in a café and cause collateral damage to the rest of us, we will, within 20 years, treat those whose individual countries and corporations who release climate changing smoke into the planetary atmosphere as pariahs similar to a smoker in a café in 2009. And we will similarly treat as pariahs those who endanger us all through individual or corporate greed  </p>
<p>We are now recognising that the planet and its peoples must come first, thereby affirming John Donne who said 400 hundred years ago that  ‘no man is an island entire of itself, everyone is part of the continent part of the main‘ and that  ‘we are involved in mankind’.  </p>
<p>While regulation will have its place, these historic challenges being faced by the G20 will mostly be achieved by market based processes and the arrival into the global market place of innovations to facilitate a global transformation which eliminates the dangers which face the world and the G20. There will be a huge global market demand for new innovations , new products and services to realise the new transformed world we must create out of agreements reached in London.   Most of the social, political and technological innovations needed to create a sustainably prosperous planetary society in the 21st century have yet to be invented. The birth of planetism as a global set of values will inform what new products and services will enter world markets in the next few decades. If we understand the dominant values in the year 2029, we will then know what people will value and find valuable in the year 2029. What they value and find to be valuable they will want more of and therefore create global market demands for more of what is valuable.  There are nine value shifts associated with the emergence of planetism as a global paradigm and these values are the very values which are needed to deal which the challenges faced by the G20 in on 2 April.    </p>
<p>When we consider what innovations which will be needed in  the next few decades, it is useful  to define two types of innovations. I call these ‘ways’ and ‘wares’. ‘Ways’ are those innovations which involve changes to beliefs and behaviours- changes to what we do. ‘Wares’ are innovations, new things we  use – new tools and technologies. A simple example:  a water conservation ‘way’ is shortening your shower time  to 3 minutes :  a water conservation ‘ware’ is a new low volume shower head.   By combining these ways and the wares we conserve water.  In terms of the huge global ecological challenges we face in the 21st century we need ways and wares for four different purposes : to live within perpetual solar income, to turn waste into food, to achieve outcomes with zero net collateral damage,  and to protect biodiversity. There are hundreds of similar categories of ways and wares which will be needed to realise a sustainably prosperous global society which will enter global markets in the next two decades. </p>
<p>So as the G20 faces up to its huge task we should recognise the emerging opportunities for the creation of new ways and wares to transform the world between now and the year 2050, as well and the shorter term threats inherent in the challenges the G20 and the world is facing.  The world faces challenges of great magnitude even more threatening than when the world was divided into two armed camps and facing the threat of global nuclear war and a nuclear winter 30 years ago.  But this time we are all on the same side, and the enemy is the darker side of ourselves, so the chances of a rapid turnabout of our fortunes are excellent.  </p>
<p>On 2 April these G20 Presidents and Prime Ministers will intuitively recognise that the time has come for them to recognise the they must now work as planetists and that the time for continued adherence to national interests has gone.  They will accept their global responsibility and this meeting will become a key historic and transformative moment in the 21st century.   </p>
<p>Dr Peter Ellyard is a Melbourne based futurist and strategist. His latest book Designing 2050 <img src='http://s1.wp.com/wp-includes/images/smilies/icon_razz.gif' alt=':P' class='wp-smiley' /> athways to sustainable prosperity on Spaceship Earth was launched by the Governor of Victoria Professor David de Krester on 20 February .   </p>
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		<title>The Governor of Victoria&#8217;s Speech</title>
		<link>http://designing2050.wordpress.com/2009/03/09/the-governor-of-victorias-speech/</link>
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		<pubDate>Mon, 09 Mar 2009 01:39:10 +0000</pubDate>
		<dc:creator>cameronreilly</dc:creator>
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		<description><![CDATA[Below is a transcript of the speech given by The Governor of Victoria, Professor David de Kretser, A.C., at the launch of Peter Ellyard&#8217;s new book &#8220;Designing 2050&#8243;, 20th February 2009. “Designing 2050: Pathways to Sustainable Prosperity on Spaceship Earth” Reverend Tim Costello CEO, World Vision Australia and Mrs Merri die Costello Dr Peter Ellyard [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=designing2050.wordpress.com&amp;blog=2943110&amp;post=41&amp;subd=designing2050&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>Below is a transcript of the speech given by The Governor of Victoria, Professor David de Kretser, A.C., at the launch of Peter Ellyard&#8217;s new book &#8220;Designing 2050&#8243;, 20th February 2009. </p>
<p>“Designing 2050: Pathways to Sustainable Prosperity on Spaceship Earth”</p>
<p>Reverend Tim Costello<br />
CEO, World Vision Australia<br />
and Mrs Merri die Costello</p>
<p>Dr Peter Ellyard<br />
Chairman, Preferred Futures Group<br />
and<br />
Author of “Designing 2050: Pathways to Sustainable Prosperity on Spaceship Earth”</p>
<p>Distinguished Guests</p>
<p>Ladies and Gentlemen</p>
<p>I would like to acknowledge the traditional owners and custodians of the land on which we stand, the Kulin Nations, and pay my respect to their elders past and present. </p>
<p>I am very pleased to be here this evening to launch Dr Ellyard’s most recent work “Designing 2050: Pathways to Sustainable Prosperity on Spaceship Earth”.  When approached to launch a book, I automatically ask the question, why me? I guess having a Governor launch a book might serve to attract people to the launch and hence boost early sales. I hope that was not the only reason Peter. Before making a decision I always look at the title to see whether it attracts me and whether it is a topic of importance. Certainly, the title grabbed my attention as it address a fascinating concept of the earth being likened to a spaceship and further attracts the reader who may be interested in the whole topic of sustainable prosperity. Some might argue that the two are incompatible, namely sustainability and prosperity. By now, I am half way to a positive response to launch the book.<br />
I then make the final judgement as to whether the author can be considered as an authority on the subject and here I was completely sold on taking on the task. Peter Ellyard is highly qualified to address this topic having been actively involved in matters environmental and planning and the Executive Director of the Australian Commission for the Future together with more recent activities with the Preferred Futures Group, which aims to promote long term strategic thinking in defining the future direction of our country and our community.<br />
 What better qualifications when combined with a scientific background in the field of biochemistry.</p>
<p>This is indeed a book for this time in the world’s history for we face the challenges of rampant consumerism with little thought for the future; the want it now and can’t wait culture. We are challenged by the issue of climate change and global warming that cannot be answered by our own personal actions, nor the actions of our local community, nor the actions of a nation but only by a global response. The sceptics will roll their eyes and produce arguments about the data supporting the reality of climate change. So before I further explore Peter Ellyard’s book, let me just remind you of a few facts to set the scene.</p>
<p>Here are a few thoughts:<br />
	All of us seek better health and longer life and medical science is enabling this to happen.<br />
	The population of the world is predicted to rise from 6 billion today to 9 billion by 2050.<br />
	Pollution from transport, powerhouses and industry today kills a million people annually and is responsible for the ill health of millions more. A recent report indicated that the average life expectancy of a traffic policeman in Beijing is 42 years<br />
	Daily we read about environmental degradation of water supplies and the land in many countries and also of emerging global food shortages.<br />
	We have already passed the peak of oil availability and need to conserve oil as a fuel for functions where there is no other alternative<br />
	The developing nations such as India, China and Indonesia require a 5 fold increase in energy expenditure per head of population for each of their citizens to reach a standard of living comparable to ours especially if they uncritically accept our consumer driven lifestyle. Such a lifestyle is easily visible by those from the developing world due the extraordinary development of instantaneous visualisation of all we do through the communication revolution through which we are living.<br />
These are the forces that are driving the need for global equity. Global equity to me means that by 2050, all the people in the world should have been given the opportunity to reach the same level of life style as in developed countries. However, if that were to occur, my conclusion is that we will leave a very degraded planet unless we each develop a more sustainable lifestyle, using energy from renewable sources, so that our environmental footprint is considerably smaller. Note, in the last few minutes I have not used the words climate change or global warming, both matters that augment the urgency of addressing all of the issues that I mentioned<br />
We require global solutions not only this issue but also to the most recent economic crisis, a crisis that provides a wonderful example that the nations of the world are now inexorably linked to each other.<br />
The early chapters in Ellyard’s book trace the progress towards globalisation, a journey that is by no means complete and yet one that we will need if we are to achieve the outcomes necessary for the survival of our planet. In discussing progress towards globalisation and the forces that oppose it, the book takes the reader through the past history of the world as we move from a tribal culture to one of nationhood and global networks or organisations such as the European Union. Ellyard builds the case for continued progress to a global economy assisting the reader to appreciate the benefits of a global society. He states “ Globalisation can provide a route for the development of a sustainable and prosperous planetary society in the next generation, provided that globalisation itself becomes more civilised than it is right now” He challenges us to “develop visions, strategies, design and innovation, not just for surviving but for thriving in this new globalising society.” To drive home this message Ellyard builds the case that the earth should be considered as our “spaceship” to convince the reader that we exist in space on a relatively small fragile planet whose atmosphere, resources and environment is critical to our survival. The views from the space of this earth help to get the message that we are in a fragile state and remind us that to date no other planet provides the conditions that would enable the earth’s biodiversity to survive.<br />
These early chapters define the terminology that is used throughout the book which requires us to grasp the concept of planetism and the need for a cosmonaut culture and he compares and contrasts this to the modernist philosophy and cowboy culture of the 1960s.</p>
<p>I cannot do justice to a book of 507 pages divided into 13 chapters in 15-20 minutes. Ellyard builds very cogent arguments for the need to change and to build a vision for the society we have to have by 2050, if we are not only survive but to thrive on spaceship earth into the future. He does more than that in this book. He sets out the tools to enable each of us to contribute to the change required to achieve a sustainable environment with a population that fits comfortably on spaceship earth.<br />
A critical requirement is for visionary leaders not managers as we travel through unchartered waters to create the required sustainable economy and environment. The book assists the reader in defining the differences between leaders and managers but it can be summed up in a quotation of George Bernard Shaw that is used in this book which states ‘Some people see things as they are and ask why? I see things as they could be and ask why not?<br />
The book explores other needs that are required to achieve this transformation such as the process of learning and the quality and design of a curriculum that assists us to learn for life. He emphasizes the need for innovation and design, for civilising globalisation and the pathways to sustainability and prosperity, inclusive of ecological prosperity, social prosperity and cultural prosperity.</p>
<p>The Preferred Futures website asks us to consider “What will be the future if we do not change direction or make a new choice about the future?” This question asks us to consider the direct impacts of our action – or inaction –on our future.</p>
<p>There are many issues that have developed over the course of the last few decades, which, if we consider them in the light of the future we are creating for the next generation, should shape our community and the way we live for many years to come.  </p>
<p>Perhaps the greatest of two of these that face us now is the continuing issue of climate change and a sustainable future and the economic crisis that has engulfed us over the past 12 months. History tells us that past economic crises are time limited albeit with considerable hardship over those years. However in an evolutionary time scale such events would be barely detectable. Yet, both issues challenge us to make choices as to how we act over the next few years and force us to put values to all that we do.<br />
What is really important to us? If economic stimulation is required, how should we spend our money? Should it prop up rampant consumerism that takes no note of the reality that we live on a planet with finite resources? Or should it be spent on building a sustainable lifestyle that emphasizes the values of a society that cares for this planet, that cares for and values its biodiversity, that creates a framework where citizens respect each other, where children and adolescents are nurtured, mentored and cared for and in return who respect the older generations for their wisdom and contributions?<br />
These are vitally important questions at this juncture that we all must consider not just for ourselves, but for the global community?  How can we alter the course that has evolved over the last 40-50 years? This book gives us the tools to be able to analyse what we do and to change course. Of course changing human behaviour is not an easy task but one that is critical if we are to move in the right direction.</p>
<p>The Preferred Futures website suggests that “people only change their behaviour because of two feelings: fear and hope&#8230; If a probable future scenario indicates that potential crisis or disaster is ahead it will generate fear-which becomes the catalyst of change.”</p>
<p>The issues of climate change certainly provide us with enough fodder for fear, and there is plenty of scientific evidence to justify that fear in the face of the uncertain future of our planet.</p>
<p>Clear communication and consistent messages are critical and here, coordinated planning and action across different sectors of our economy and life style is required for maximum effectiveness. </p>
<p>To me, community education is critical to enable the stage to be set for government action to legislate to change people’s life-styles, otherwise, with short electoral time-frames, governments are reluctant to enact unpopular legislation. Unlike war-time approaches where people have tangible evidence of life-threatening issues, climate change is insidious and slow to demonstrate its effects.</p>
<p>The community needs to know that there is hope for the future, that climate change isn’t a lost cause, and that there are things we can do now to halt and, eventually, reverse the impacts of climate change.</p>
<p>What does this mean at the personal level? There is only one conclusion in the short term. We must change our behaviour and aspirations as our lifestyles are unsustainable. In Designing 2050, Dr Ellyard describes a sustainable society as “…one where all forms of behaviour – production, consumption, development and lifestyles – are sustainable”.  And while industry must lead by example, and alter the way in which goods are produced and developed, we are all able to alter our consumption and our lifestyles immediately to ensure that our day to day lives are as sustainable as possible.  We must cut energy usage to buy time to change our infrastructure and to allow research and development to provide new solutions. Every molecule of carbon dioxide released today sits in the atmosphere for about 100 years.<br />
Designing 2050 provides an important contribution to the debate about our future, and outlines a way in which we can be “future makers” &#8211; a way in which we can control the destiny of our planet and of future generations through our actions and behaviour, rather than remaining on our current course, content to blame those who have gone before us for the issues we today must face.</p>
<p>Dr Ellyard asks us to take risks, rather than accepting the future as a destiny we do not have the power to influence. You may not agree with all that he says but he will stimulate you to think about the issues.</p>
<p>Ellyard does not give you all the answers. He hints at them but provides you with the important tools to answer the questions. He will help you to commence the journey to a sustainable future, a journey that will not be short, a journey that will not be easy, a journey that will require behavioural and structural change but a journey that we have to take for the future generations.<br />
A quote from Ralph Waldo Emerson sums up the journey “Do not follow where the path may lead. Go instead where there is no path and leave behind a trail”</p>
<p>Dr Ellyard’s work has given us the opportunity of considering for ourselves what our future may hold – and the ways in which we all hold the power to alter that future. I congratulate him on this important contribution.  It is now with great pleasure that I officially launch “Designing 2050: Pathways to Sustainable Prosperity on Spaceship Earth”.</p>
<p>Thank you.</p>
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			<media:title type="html">cameronreilly</media:title>
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		<title>&#8220;Designing 2050&#8243; available now!</title>
		<link>http://designing2050.wordpress.com/2008/03/20/designing-2050-on-sale-now/</link>
		<comments>http://designing2050.wordpress.com/2008/03/20/designing-2050-on-sale-now/#comments</comments>
		<pubDate>Thu, 20 Mar 2008 20:35:24 +0000</pubDate>
		<dc:creator>cameronreilly</dc:creator>
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		<description><![CDATA[Order your copy of &#8220;Designing 2050&#8243; online from Lulu.com or order it from any Australian bookstore! If you are in Melbourne, try The Paperback Bookshop. Listen to a brand new podcast recorded with Peter in March 2009! Designing 2050 An inspirational blueprint for those wanting to be future makers rather than future takers, this book [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=designing2050.wordpress.com&amp;blog=2943110&amp;post=11&amp;subd=designing2050&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<h2 class="lulu-item-title"><strong><a class="lulu-item-buynow" href="http://www.lulu.com/content/1711089">Order your copy of &#8220;Designing 2050&#8243; online from Lulu.com</a> or order it from any Australian bookstore! </strong></h2>
<p>If you are in Melbourne, try <a href="http://www.paperbackbooks.com.au/books/0-9804213-0-6.shtml">The Paperback Bookshop</a>.<br />
<strong><br />
<a href="http://gdayworld.thepodcastnetwork.com/2009/03/20/gday-world-366-dr-peter-ellyard-on-mining-the-sky/">Listen to a brand new podcast recorded with Peter in March 2009! </a></strong></p>
<span style="text-align:center; display: block;"><a href="http://designing2050.wordpress.com/2008/03/20/designing-2050-on-sale-now/"><img src="http://img.youtube.com/vi/XWDw99RbnzA/2.jpg" alt="" /></a></span>
<p><a href="http://www.lulu.com/content/1711089"><img src="http://farm4.static.flickr.com/3063/2540334699_f52176f084_m.jpg" alt="Designing 2050" /></a></p>
<h2 class="lulu-item-title"><a href="http://www.lulu.com/content/1711089">Designing 2050</a></h2>
<div class="lulu-item-description">An inspirational blueprint for those wanting to be future makers rather than future takers, this book offers a third choice. According to Peter Ellyard &#8211; former Executive Director for the Australian Commission For The Future &#8211; we are at a tipping point in history. Globalisation, increased technological and social innovation,the growth of the educated middle class and democracy, and a shared awareness of our ecological vulnerability are combining to offer us a chance of designing sustainable, diverse societies which are prosperous in every way.</div>
<p>You can watch a 10 minute video of Peter Ellyard being interview by his publisher Cameron Reilly of The Podcast Network, recorded 5th June 2008:</p>
<span style="text-align:center; display: block;"><a href="http://designing2050.wordpress.com/2008/03/20/designing-2050-on-sale-now/"><img src="http://img.youtube.com/vi/9_iRu1uOx8A/2.jpg" alt="" /></a></span>
<p>If you want to discuss with Peter and others how you can become a future maker, join our Facebook group &#8220;<a href="http://www.facebook.com/groups/edit.php?gid=15914146596&amp;members=1#/group.php?gid=15914146596">The Future Makers Club</a>&#8221; and participate in regular online discussions with similar-minded people from around the world.</p>
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